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INCREMENTALITY CASE STUDY
Measuring for incrementality makes Facebook Ads 90% more effective
Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact - with surprising results.
CLV CASE STUDY
Google won the bid management war. Now retailers can take the spoils with a CLV-based advertising approach
Learn how Crealytics adapted Google Ads to increase New Customers 59% and drive margin 9% - all at 19% lower cost
Join leaders from Google, RTW Tradewinds and Crealytics to hear practical advise…
Feed your systems with smarter data and target your most profitable customers.
Crealytics’ Three-Minute Briefs: How to Master Incrementality Incremental value plays
Google’s Smart Bidding algorithm had an existential impact on online retail. This webinar explores how you can adapt it to ensure competitive differentiation.
Learn how to embed CLV directly into your performance advertising campaigns. Tune in to learn the value of predictive CLV, and the advantages of moving to a customer-centric model.
In this webinar, Andreas Reiffen (CEO, Crealytics) examines Covid-19 traffic trends, mitigation strategies for the short term, and how smarter data ingestion provides the best long-term medicine.
When it comes to product advertising, how does your company stack up? Using our extensive retail experience, we’ve written this paper to help guide you in the right direction.
The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation Retailers
Getting Sponsored Product Ads right can feel like solving a Rubik’s Cube. How do you achieve the ideal outcome?
Learn how Performance Marketing has evolved from efficiency to effectiveness.
What is incremental value? How do you measure it as part of your performance campaigns? Watch and find out.
Find out why just measuring for revenue is problematic – and what the solution is.