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    a pep talk.

    Bite-sized insights straight to your email, from measurement tips to marketplace strategies.


    Measuring for incrementality makes Facebook Ads 90% more effective ​

    Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact - with surprising results.


    Google won the bid management war. Now retailers can take the spoils with a CLV-based advertising approach

    Learn how Crealytics adapted Google Ads to increase New Customers 59% and drive margin 9% - all at 19% lower cost

    White papers

    How To Master Incrementality

    Crealytics’ Three-Minute Briefs: How to Master Incrementality Incremental value plays


    Biddable Media, Data Activation & Crisis Management

    In this webinar, Andreas Reiffen (CEO, Crealytics) examines Covid-19 traffic trends, mitigation strategies for the short term, and how smarter data ingestion provides the best long-term medicine.

    White papers

    A CEO’s Guide to Product Advertising

    When it comes to product advertising, how does your company stack up? Using our extensive retail experience, we’ve written this paper to help guide you in the right direction.


    Espresso Shot: Incremental Value

    What is incremental value? How do you measure it as part of your performance campaigns? Watch and find out.