Google hasn’t just given its product a facelift. The revamped Google Pay now includes an Explore tab – signaling a fightback for search intent. But who will most benefit from the new launch? eCommerce brands? Google? Or its rivals? We make both bull and bear cases through an investor’s lens. Google Pay has relaunched in […]
Is the New Google Pay Good or Bad for Retailers? Read More »
Performance advertising as we know it is changing. In an era of advanced-AI platforms, staying competitive means activating data points that are unique to your business and customer base. Learn how smarter data ingestion and data maturity can help online retailers stand out from the crowd. Plenty of industries have experienced their watershed moment. From
Data maturity: #1 Priority in Performance Advertising Read More »
Thanks to AI advances, costly mistakes and the rise of customer-centricity, finance departments will dominate the future of performance advertising. As recently as two years ago, boardrooms everywhere had their media strategy all worked out. When it came to performance marketing, ROAS was the goal and the sky was the limit. Executives sank their budgets
Future of Performance Advertising: Why Finance Teams Dominate Read More »
NY KnowGO – the only conference dedicated to Retail Media, Sponsored Product Ads and Performance Advertising – kicks off in a brand-new format this October. During four exclusive online workshops, brands and retailers can engage directly with forward-thinking peers on how to shape their strategies in the short-, mid- and long-term future. Following 2018
NY KnowGO Launches Four Online Workshops for 2020 Read More »
Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I learn from this case study? How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals. Why relying on Google’s automation excellence and
Fashion Leader Unlocks CLV Smart Bidding Approach Read More »
Lands’ End teamed up with Crealytics and Google to drive its new customer acquisition strategy. Discover its results here. What will I learn from this case study?
Lands’ End Blends CLV With Google Smart Bidding Read More »
It may be an eCommerce staple for many, but audience targeting has passed its sell-by date. Want an edge in online retail? Prioritize data-driven, customer-centricity instead.
Everything You Thought You Knew About Audience Targeting is Wrong. Read More »
Feed your systems with smarter data and target your most profitable customers.
Adapting Automated Bidding For Long-Term Profit Read More »
Crealytics’ Three-Minute Briefs: How to Master Incrementality Incremental value plays a crucial role in performance advertising. But determining its role isn’t easy. Learn how to master incrementality testing in under three minutes. What will I learn from this download? How to measure your campaigns’ incremental value How to differentiate incremental revenue from attributed revenue How
How To Master Incrementality Read More »
When it comes to product advertising, how does your company stack up? Using our extensive retail experience, we’ve written this paper to help guide you in the right direction.
A CEO’s Guide to Product Advertising Read More »
