Crealytics’ Three-Minute Briefs: How to Master Incrementality
Incremental value plays a crucial role in performance advertising. But determining its role isn’t easy. Learn how to master incrementality testing in under three minutes.
What will I learn from this download?
- How to measure your campaigns’ incremental value
- How to differentiate incremental revenue from attributed revenue
- How to influence bids by channel or audience
- How to understand the relationship between conversion likelihood and incrementality
- How to master generic vs. branded search
