OMR Masterclass 2024
Is a single source of truth in marketing a sheer fantasy or a feasible reality? Digital media platforms operate as siloed walled gardens, each with its own measurement methodology.
On the other hand, privacy shifts make understanding marketing ROI a harder-than-ever challenge. By Q3 2024, the deprecation of third-party cookies and 75% of users opting out of app tracking will impact $600 billion in digital ad spending.
This demands a new marketing measurement approach.
Triangulation—combining Incrementality Testing, Marketing Mix Modeling, and Multi-Touch Attribution—offers a solution.
Mastering this comprehensive approach will equip marketers to navigate complexities and drive sustainable growth in a world of scarce user-level data.
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Crealytics at DMEXCO 2023
We are thrilled to announce our participation in DMEXCO! You can find Crealytics booth right at the heart of the Retail Media Section inside the World of Media. Our team of experts will be there to engage with you, discussing all things related to Retail Media and Performance Marketing. We can’t wait to meet you
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Crealytics at IAB Connected Commerce Summit 2023: Retail Reimagined
Join Crealytics’ CEO at the IAB Connected Commerce Summit on September 13th 2023! Innovation is the key to success in the ever-evolving world of retail. The IAB Connected Commerce Summit is your gateway to the future of retail commerce. From the latest technologies and trends that are revolutionizing the shopping experience to insights from thought
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Scott Galloway – Breakup of Big Tech: Is it coming for Amazon, Google, Apple, and Facebook?
Best-selling author and business professor Scott Galloway shares his thoughts on the state of e-commerce and what’s coming next in this insightful – and hilarious – talk.
