How to use performance marketing as a profitability driver for your business
Crealytics kicked off its three-week Performance Marketing Opportunity Audit project which encompasses three main steps:
The Opportunity Audit found that the client’s paid media investment was unprofitable when looking at the first order. Over a two-year period, their investment of around $90 million only yielded a $10.5 million profit. The analysis found that with advanced performance marketing techniques, the retailer could unlock an additional $30.9 million in profit during this time period, an extra booster to their ambitious turnaround plan.
The retailer was able to increase their two-year paid media profit from its current $10.5 million to more than $40 million with Crealytics’ recommendations. The three-week Opportunity Audit project provided much needed transparency on how the retailer could create value in their performance marketing.
Together with the client, Crealytics delivered an actionable roadmap from short-term “quick wins” to strategic changes the retailer had to make to succeed in a cookieless and AI-based world.