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Ana-Laura Zain

The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation

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The $13B Opportunity: Co-op Advertising and Retail’s Future Transformation Retailers receive billions of subsidized “Co-op” ad dollars each year. Most get spent via offline channels – but this is changing. Digital Co-op’s rise has opened up huge opportunities in Search Marketing.   What will I learn from this download? This white paper reveals the current landscape […]

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Publishers, PMPs and Beyond: How Should Retailers Monetize Their Sites?

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For retailers choosing a site monetization strategy, the choice between ad networks and private marketplaces is more complex than it seems on first pass. Read on to discover which offers better value – and how an emerging alternative might just trump both. Online retailers fight a permanent battle for revenue. Yet site monetization, with its

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Crealytic’s funding initiative in the EU: CLV-Bidding and Digital Co-op Platforms

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EUROPÄISCHE UNIONEuropäischer Fonds für regionale Entwicklungcrealytics wird durch die ProFIT – Projektförderung und durch Mittel des Europäischen Fonds für regionale Entwicklung (EFRE) unterstützt. Crealytics will be supported by ProFIT funding and the European Regional Development Fund (ERDF) in the development of the following projects: – Research about “Customer Lifetime Value” (CLV) in Online Performance Marketing

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