According to a September Fed survey, there’s a 52% chance the U.S. could enter a recession in the next 12 months. Already, many of us feel the pressures of rising inflation, a declining stock market, and growing unemployment. During downturns, marketing budgets are often the first to get slashed — so how can organizations effectively […]
How to Recession-Proof Your Paid Media Strategy Read More »
Miss DMEXCO 2022 last month? Don’t worry. I’ve got you covered with highlights from Europe’s largest digital marketing and technology event. Read on as I hone in on sessions related to retail media, the latest boom in digital advertising, and my focus as Senior Product Manager for Crealytics retail media solution. The takeaway countdown begins.
Top 10 Retail Media Takeaways: DMEXCO 2022 Read More »
Congrats! You’ve launched a retail media network! With Forrester recently predicting that retail media revenue will balloon to $50 billion globally, it’s clear you’ve seized an opportunity in the fast-growing, new wave of digital advertising For a while, only major retailers like Amazon and Walmart had the resources for retail media networks, which they could
Insider’s Guide to Scaling Your Retail Media Network Read More »
Challenge: Retail Media Relevance A nationally known office supplies retailer with close to $10 billion in revenue aggressively planned to scale its retail media business. Yet, it noticed a concerning pattern while reviewing its’ existing retail media platform as its Head of Retail Media explains: “We could clearly see that our customers didn’t click sponsored
Scaling Sponsored Products: How One Retailer Grew its Retail Media Business Read More »
Learn how Crealytics adapted Google Ads to increase new customers by 59% and drive margin by 9% – all at 19% lower cost. Sign up to our 6-week email course on CLV-centric advertising!
Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact – with surprising results.
Measuring for incrementality makes Dunelm’s Facebook Ads 90% more effective Read More »
This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over 100 years. John Wanamaker founded a successful department store back in 1888. He ploughed lots of money into advertising, and his observation remains just as relevant today. “Half the money
Incrementality in Performance Advertising Read More »
Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing the value of new customers individually – and using machine learning to mine signals like age, location and gender – can help focus your ad spend on the most profitable
Predictive CLV: What are New Customers Really Worth? Read More »
New customers who return after their first purchase tend to be highly loyal and make repeat purchases over time. Does this imply we should advertise aggressively to everyone who bought for the first time? Or is it better to identify and acquire the ones most likely to keep returning? Crealytics’ CEO Andreas Reiffen examines whether
Are Your Best Customers Bought or Made? Read More »
With the COVID era bringing a shift to consumer buying habits, retailers’ marketing strategies and biddable media budgets have had to evolve as well. According to McKinsey, three quarters of consumers have changed brands, shopping methods, or places to shop since the pandemic began last spring. That can be a golden opportunity or a death
How Not to Waste Your Biddable Media Budgets Read More »
