crealytics' PPC Blog

The place to be for paid search and Google Shopping

SEA camp 2016

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Last week, two of us Junior Account Managers at Crealytics attended SEAcamp in Jena, Germany. A two-day event dedicated to PPC and SEA with a focus on Google Adwords and Google Shopping. With two days of expert speaker sessions and discussions, it was a fantastic learning opportunity for our PPC team.

Who attends?

Over 200 people consisting of SEA and PPC specialists, newcomers to the industry, agencies, advertising freelancers.

2016 Topics

  • Pricing strategies in SEA
  • Practical campaign management
  • Google AdWords removal of right hand-side ads – the impact on SMEs
  • Connecting your AdWords campaigns to your CRM to generate leads
  • Bidding strategies
  • The opportunity in Facebook ads
  • Remarketing and Analytics
  • The right display advertising channels for you
  • SEA project management
  • How the law impacts SEA
  • Google Shopping
  • Data feeds
  • Death of the campaign manager?
  • The future of SEA


Here’s how we got on.

  • Most interesting learning: How to leverage a range of different advertising platforms to work simultaneously in order to deliver an integrated digital strategy. Also, the growing opportunity in Facebook display advertising as a targeted approach to reaching your audience.
  • Most useful advice: The value of having the right structure in place for Google Shopping campaigns in terms of overall performance. With the right structure in place ‘Black Box Bidding’ can be avoided. And of course, to always stay abreast of latest updates and improvements and try out new technologies.
  • Key takeaway: How our socially connected world has opened up increasing opportunities for advertisers – with mobile playing a big part in this.


Who should you send to this event in the future?

This is a fantastic learning event for account managers and specialists in PPC, SEM and digital advertising industries.

What should you expect to get out of it?

Enable your team to strengthen their knowledge in a range of specialist themes and to engage with others working in similar companies, so as to share knowledge and debate current topics. It’s also a fantastic way to gain exposure to potential new clients (agencies and brands are in attendance) and be inspired by expert speakers.

Nominations and commendations, Camato for Product Ads is making waves


On the 26th of April, members of our team, joined by some of our clients, attended the UK Performance Marketing Awards ceremony at the Grosvenor House, London. We had been shortlisted in the category of ‘Best Performance Marketing Technology’, and were highly commended in our category. This was an exceptionally strong category with some big names and we are very proud to be named amongst them. Big thanks to our clients for joining us on an enjoyable evening, and congratulations to all the winners.




In addition, we have also been nominated in two categories (Best Use of Technology in a Search Campaign and Best Search Software) in the Drum Search Awards. We are very proud to be recognised in these categories and we look forward to another fun evening and keep our fingers crossed for a good result.



crealytics acquires deltamethod and prepares for entry into the US market



We are very excited to announce the recent acquisition of deltamethod, our nearest competitor in the DE performance marketing space. The deltamethod team brings their unique SaaS technology which will be integrated into our existing product suite, camato. We are also delighted to welcome the expertise of new members, adding to the ever-growing crealytics team! In fact, we have joined forces in time for the crealytics expansion into the US market.

“A successful US market entry requires an excellent technology offer. deltamethod is an important element in the expansion of our product offering. “

crealytics’ founder Andreas Reiffen


To coincide with this news, Crealytics has been recently nominated as one of Germany’s most innovative tech startups to enter the U.S. market. German Accelerator helps turn German startups into global market leaders. After a hotly contested multi-stage application process, crealytics has been awarded the accolade funded by the German Chamber of Commerce and has their backing and support in our entry into the market. Read the full press release here.




Infographic: The 3 stages of a Google Shopping user journey

The way in which users shop online has changed. Have these new patterns come about as Search has changed, or are we simply seeing new user behaviours? For brands, understanding what changes are taking place and knowing how to adapt to them is crucial.

Take a look at this infographic* which demonstrates a typical user journey in Google Shopping through the three main stages – browsing, comparison and buying.  We’ve also provided recommendations on how to best manage the new behaviours and make the most out of your shopping campaigns.

Google shopping behaviour_ crealytics* Sourced from aggregated client data


The Google Shopping Days Event: Can Google Become Not Just a Search Engine, but a Personal Assistant?

On April 7th, 2016, crealytics attended the Google Shopping Days event, which took place for the third time in Hamburg. An impressive line up of speakers including leading Product Managers brought a lot of insights on the upcoming features and discussed the changes in consumer behaviour in retail. Let’s take a look at the most compelling insights.

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OMKB 2016 – Key Insights

  • Most interesting learning: Snapchat was hyped as a promising portal to expand companies’ reach towards younger audiences and to introduce products and special advertising!
  • Most useful advice: DSA (Dynamic Search Ads) campaigns are a nice and easy tool for internationalisations and to cover the long tail section of your accounts!
  • Key takeaway: Extremely wide range of online products, rapid availability and shorter delivery times raise consumer expectations towards getting any product at any time!

Read on for a full summary of the event!

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SMX Munich 2016: Key Insights


This year SMX Munich took place from 17th to 18th March at the ICM in Munich. The two day conference was all about SEM and offered a wide range of 60 Sessions, 6 workshops and 8 theme tracks with more than 80 speakers about SEO, SEA, Analytics, Mobile, Social Media and many other topics. crealytics not only attended the conference but our CEO and founder, Andreas Reiffen, held a very insightful presentation about one of the hottest topics for today`s top online retailers: Google Shopping.

Read on for some key insights of this year’s conference.

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d3con – How Online Retailers Monetise Traffic Beyond Sales


This year’s highlight for online retailers at the d3con, a conference dedicated to Display Marketing in Hamburg, was without any doubt the panel discussion „Distributors becoming publishers and marketers“.

Marketers from Amazon, Zalando, eBay and others discussed a question that is as simple as compelling: how can online retailers monetise their website traffic beyond sales?

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