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Event Recap: SMX London

This week we attended SMX London, a huge search marketing conference, with a programme by Search Engine Land. Over two days, experts in SEA, SEO, social and mobile presented their insights and best practices, as well as a series of workshops for strategic sessions.

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SEA camp 2016

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Last week, two of us Junior Account Managers at Crealytics attended SEAcamp in Jena, Germany. A two-day event dedicated to PPC and SEA with a focus on Google Adwords and Google Shopping. With two days of expert speaker sessions and discussions, it was a fantastic learning opportunity for our PPC team.

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Nominations and commendations, Camato for Product Ads is making waves

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On the 26th of April, members of our team, joined by some of our clients, attended the UK Performance Marketing Awards ceremony at the Grosvenor House, London. We had been shortlisted in the category of ‘Best Performance Marketing Technology’, and were highly commended in our category. This was an exceptionally strong category with some big names and we are very proud to be named amongst them. Big thanks to our clients for joining us on an enjoyable evening, and congratulations to all the winners.

 

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In addition, we have also been nominated in two categories (Best Use of Technology in a Search Campaign and Best Search Software) in the Drum Search Awards. We are very proud to be recognised in these categories and we look forward to another fun evening and keep our fingers crossed for a good result.

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crealytics acquires deltamethod and prepares for entry into the US market

 

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We are very excited to announce the recent acquisition of deltamethod, our nearest competitor in the DE performance marketing space. The deltamethod team brings their unique SaaS technology which will be integrated into our existing product suite, camato. We are also delighted to welcome the expertise of new members, adding to the ever-growing crealytics team! In fact, we have joined forces in time for the crealytics expansion into the US market.

“A successful US market entry requires an excellent technology offer. deltamethod is an important element in the expansion of our product offering. “

crealytics’ founder Andreas Reiffen

 

To coincide with this news, Crealytics has been recently nominated as one of Germany’s most innovative tech startups to enter the U.S. market. German Accelerator helps turn German startups into global market leaders. After a hotly contested multi-stage application process, crealytics has been awarded the accolade funded by the German Chamber of Commerce and has their backing and support in our entry into the market. Read the full press release here.

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The Google Shopping Days Event: Can Google Become Not Just a Search Engine, but a Personal Assistant?

On April 7th, 2016, crealytics attended the Google Shopping Days event, which took place for the third time in Hamburg. An impressive line up of speakers including leading Product Managers brought a lot of insights on the upcoming features and discussed the changes in consumer behaviour in retail. Let’s take a look at the most compelling insights.

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OMKB 2016 – Key Insights

  • Most interesting learning: Snapchat was hyped as a promising portal to expand companies’ reach towards younger audiences and to introduce products and special advertising!
  • Most useful advice: DSA (Dynamic Search Ads) campaigns are a nice and easy tool for internationalisations and to cover the long tail section of your accounts!
  • Key takeaway: Extremely wide range of online products, rapid availability and shorter delivery times raise consumer expectations towards getting any product at any time!

Read on for a full summary of the event!

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