crealytics' PPC Blog

The place to be for paid search and Google Shopping

Preparing Your International Fashion Campaigns for the Holiday Season


It’s not breaking news that Christmas can be a very tricky period for all of us campaign managers, especially when we launch campaigns in more than one market. At crealytics, we often find that differences in culture and search behaviour are important to consider when deciding which keywords to bid on and at what time our campaigns should be ramped up to take advantage of seasonal trends. Our team conducted an analysis in order to understand how trends differ across some key markets in the retail sector (see also).

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Brace Yourself Black Friday is Coming – 10 Tips for Online Retailers to Get Their Campaigns Ready for Black Friday


Over the last few years, Black Friday has become a key date for online retailers all over the world. As Google stated in December 2013 Black Friday is not limited to only one day anymore but is rather a multi-day and multi-device event. Therefore, it’s important to get your Shopping and Search campaigns ready for the entire Black Friday/ Cyber Monday weekend nice and early.

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