“In winter, I plot and plan. In spring, I move” – Henry Rollins
In the world of performance advertising, spring is the right time to ‘move’ in many regards: while winter keeps us busy with peak season, spring provides the opportunity to review previous strategies, spring clean our PPC campaigns and align on new priorities for the upcoming year.
One major key to success is properly setting your annual PPC budgets and bringing them in line with your performance targets. At first glance, this might seem like a very complex task – especially if you need to crunch these numbers for various devices and paid search segments. But it’s not rocket science, and you don’t need a crystal ball to predict the months ahead.
Here are 5 steps you should follow to successfully set up your PPC budgets for the year.