It’s time for our weekly recap. Last week we heard about some new innovations for the Google Display Network, and a new study claiming retailers are set to spend 2.5 billion dollars by 2020.
SMX East hosted in New York, at the Jacob Javits Convention Center, is the world’s largest Search Marketing Conference and Exposition. This year, there was a huge selection of talks across all search disciplines, ranging from Ad Copy Testing to Mobile Call Tracking to Re-Targeting.
Here, I will write a quick roundup for a couple of interesting, PPC focused topics:
If you already setup RLSA audiences, like suggested in my last blog post about RLSA, you should have a look at performance of each list and adjust your bid modifiers. There are many different ways to optimise your performance based on RLSA insights and I’m going to discuss the ones we have had positive results with.
It’s time for our weekly recap. Last week we heard about Google launching two new advertising products, we got a search market share update from comScore and Microsoft announced their partnership with Chinese search engine Baidu.
Bing Shopping Campaigns Beta was launched in April 2015 and is attracting great interest. Shopping Campaigns are already available for the US market and will soon become the default Campaign type for running Bing Product Ads, and the old version will discontinue in fall 2016. Bing Shopping Campaigns will also roll out to international markets in the near future.
As of September 15th 2015, the change to the Products Feed Specification started to take effect, including amongst other markets the US, UK and Germany. This required advertisers to include a GTIN for these designated 50 brands into their feed.
To understand the implications for advertisers, the launch of the Google Manufacturer Center has to be taken into account. It allows manufacturers to transmit structured data about their products – such as images and specifications of their products. Martin Röttgerding describes the product data in more detail.
The rationale is, of course, to connect advertised inventory with centralized product data. As a consequence, retailers will theoretically just need to provide GTINs, prices and availability in their product feeds taking away a lot of the hustle associated with product feed optimization.
But: what looks like a change to make retailers’ lives easier has by far wider implications. And will be – in the long run –mostly beneficial to Google and shoppers. Let’s take a look into the crystal ball.
It’s time for our weekly recap. Last week we heard about the Google Shopping Product Feed specification change, the new Bing Ads Keyword Planner and a new Google Doodle.
With over 43K visitors, this year’s dmexco broke another record and successfully mastered the bridge leading to the “Digiconomy”. We also attended dmexco, eager to listen to and discuss the hottest news, strategies and trends.
Here are some of what turned out to be for us, the highlights of this year’s event:
Why is Geo-Targeting so important in the US?
Google identifies user locations based on their IP addresses to understand where people are – allowing advertisers to tailor their bids to searchers in different locations. In vast countries like the US, this kind of leverage can make a significant difference to your PPC campaign performance. Being able to assign more spend to profitable areas and less to areas where sales are slow means better budget efficiency and increases the profitability of your PPC activity.
It’s time for our weekly recap. Last week we heard about new Google Shopping Product Feed requirements, a new Bing Ads Keyword Planner and a new Google Doodle.