Over the weekend, the US East Coast was hit by blizzard ‘Jonas’. Two feet of snow hit some of the most populous areas of the USA, affecting over 50 million people.
The question was: Will these weather conditions change the behaviour of shoppers during the weekend and with an increased number of people at home would they spend more time online?
Crealytics put this to the test by implementing bid-adjustments across affected states based on reports from NASA and other sources. Here we will provide details on the method and results, along with tips on how to implement this in your own campaigns.