Biggest Uplift in Fashion Related Queries: +130% Growth YoY
Using Google Trends, you can see that last week’s YoY traffic was 130% higher for fashion related queries containing ‘black friday’, i.e. ‘black friday clothing deals’.
A couple of weeks ago we had a look at possible traffic losses when duplicating a campaign. It turned out that the Quality Score can be used as an indicator for when traffic can be shifted from the old campaign to the new one at a minimum loss of Impressions and Clicks. Please view our previous post for more information.
We noticed in the past that it makes a difference if you upload new campaigns in a mixed account that contains both Generic and Brand keywords or in a pure Generic account. To estimate the impact we decided to run a second test series.
It’s not breaking news that Christmas can be a very tricky period for all of us campaign managers, especially when we launch campaigns in more than one market. At crealytics, we often find that differences in culture and search behaviour are important to consider when deciding which keywords to bid on and at what time our campaigns should be ramped up to take advantage of seasonal trends. Our team conducted an analysis in order to understand how trends differ across some key markets in the retail sector (see also).
It’s time for our weeky recap. Last week we heard about Click Share for Shopping being launched by Google, and many industry media outlets predicted the biggest Black Friday ever.
Over the last few years, Black Friday has become a key date for online retailers all over the world. As Google stated in December 2013 Black Friday is not limited to only one day anymore but is rather a multi-day and multi-device event. Therefore, it’s important to get your Shopping and Search campaigns ready for the entire Black Friday/ Cyber Monday weekend nice and early.
If you are an online retailer, November and December are likely to be important months for your business. But what days and hours matter most? And is there a difference between desktop and mobile traffic?
It’s time for our weekly recap. Last week we heard about enhancements to AdWords Manager Accounts and Bing Ads Editor being released for Mac.
It’s time for our weekly recap. Last week we heard about Google rolling out a new layout for the results page on tablet, and testing a split language view interface for mobile users.
Did you ever wonder how to speed up your daily work with the Google AdWords Editor? The best way to save time while remaining your focus is by abandoning the mouse as often as possible. Read on to learn about some of the most useful keyboard shortcuts!