What: New Platform Advertising
When: 26th May
In short: 360° degrees of insights and inspiration for an online marketing world that has turned into a pandemonium.
Last night, Google released a new ad format dubbed Expanded Text Ads. The new format is being rolled out following the removal of text ads in the right hand side bar.
Last week, two of us Junior Account Managers at Crealytics attended SEAcamp in Jena, Germany. A two-day event dedicated to PPC and SEA with a focus on Google Adwords and Google Shopping. With two days of expert speaker sessions and discussions, it was a fantastic learning opportunity for our PPC team.
On the 26th of April, members of our team, joined by some of our clients, attended the UK Performance Marketing Awards ceremony at the Grosvenor House, London. We had been shortlisted in the category of ‘Best Performance Marketing Technology’, and were highly commended in our category. This was an exceptionally strong category with some big names and we are very proud to be named amongst them. Big thanks to our clients for joining us on an enjoyable evening, and congratulations to all the winners.
In addition, we have also been nominated in two categories (Best Use of Technology in a Search Campaign and Best Search Software) in the Drum Search Awards. We are very proud to be recognised in these categories and we look forward to another fun evening and keep our fingers crossed for a good result.
We are very excited to announce the recent acquisition of deltamethod, our nearest competitor in the DE performance marketing space. The deltamethod team brings their unique SaaS technology which will be integrated into our existing product suite, camato. We are also delighted to welcome the expertise of new members, adding to the ever-growing crealytics team! In fact, we have joined forces in time for the crealytics expansion into the US market.
“A successful US market entry requires an excellent technology offer. deltamethod is an important element in the expansion of our product offering. “
crealytics’ founder Andreas Reiffen
To coincide with this news, Crealytics has been recently nominated as one of Germany’s most innovative tech startups to enter the U.S. market. German Accelerator helps turn German startups into global market leaders. After a hotly contested multi-stage application process, crealytics has been awarded the accolade funded by the German Chamber of Commerce and has their backing and support in our entry into the market. Read the full press release here.
The way in which users shop online has changed. Have these new patterns come about as Search has changed, or are we simply seeing new user behaviours? For brands, understanding what changes are taking place and knowing how to adapt to them is crucial.
On April 7th, 2016, crealytics attended the Google Shopping Days event, which took place for the third time in Hamburg. An impressive line up of speakers including leading Product Managers brought a lot of insights on the upcoming features and discussed the changes in consumer behaviour in retail. Let’s take a look at the most compelling insights.
Read on for a full summary of the event!