From Hype to Impact: Use the AI opportunity in performance marketing

With AI disrupting performance marketing, from media buying to creative optimization, there is a window of opportunity for first movers. Use our audit to cut through the AI buzz, seize the opportunity and unlock performance.

Ecommerce champions we have supported

AI is disrupting the three building blocks of performance marketing

Prioritize New, Profitable Customers

Hard truth: If you’re using AI bidding systems like Google Performance Max out-of-the-box, you are likely overspending on acquiring existing, low-value customers. We’ll help you guide these algorithms with predictive intelligence to prioritize new, profitable customers.

Quantify The True Impact of Marketing on Margins

You’re not alone–between privacy restrictions, multiple touchpoints, and fragmented data–it IS more difficult to measure the profitability of marketing campaigns. Work with us and learn how new machine learning-based measurement techniques go beyond the gold standard of incrementality testing.

Develop Compelling Creatives, Faster

Generative AI like Midjourney or Stable Diffusion has changed the creative game for Paid Social and Programmatic. We’ll highlight your highest-value opportunities to develop ad creative with AI to maximize audience engagement and speed up internal workflows.

Introducing the Crealytics Marketing Opportunity Audit

Seize the AI opportunity and get an actionable roadmap in only 3 weeks

Step 1

Face Reality

Current measurement practices have their pitfalls – bottom-of-the-funnel tends to be highly inflated, top-of-the-funnel is undervalued. We help you shed light on your true ROI using machine learning and benchmarks.

Step 2

Unlock Potential

AI is making big waves in media buying, measurement, and creative optimization. But what’s the real-world business gain? We break through the buzz and quantify the business potential for you across all marketing channels.

Step 3

Propose Actions

As long as a business opportunity remains unclear, it can be hard to get organizational backing for important initiatives. This is where our audit comes in: We help you prioritize actions and come up with a clear roadmap.

Opportunity Audit Case study

How this leading luxury retailer has used the Audit to better understand the AI opportunity

Frequently Asked Questions

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