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From Hype to Impact: Use the AI opportunity in performance marketing

With AI disrupting performance marketing, from media buying to creative optimization, there is a window of opportunity for first movers. Use our audit to cut through the AI buzz, seize the opportunity and unlock performance.
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Ecommerce champions we have supported

AI is disrupting the three building blocks of performance marketing

Media Buying

AI-based bidding systems like Google Performance Max are in charge of buying ad inventory online. Used out of the box, these systems are overspending on existing, often low-value customers. You can teach these algorithms to prioritize new and profitable customers.

Measurement

Privacy restrictions, multiple touchpoints, fragmented data. It’s increasingly difficult to determine the true impact of marketing efforts on sales and profit. Incrementality testing is the gold standard, but new machine learning-based measurement techniques are already on the horizon.

Creative Optimization

Delivering compelling creatives to engage your audiences was the last differentiating human factor in Paid Social or Programmatic. Generative AI tools like Midjourney or Stable Diffusion have changed the game for those who know how to use them.
Introducing the Crealytics Marketing Opportunity Audit

Seize the AI opportunity and get an actionable roadmap in only 3 weeks

Step 1

Face Reality

Current measurement practices have their pitfalls – bottom-of-the-funnel tends to be highly inflated, top-of-the-funnel is undervalued. We help you shed light on your true ROI using machine learning and benchmarks.
Step 2

Unlock Potential

AI is making big waves in media buying, measurement, and creative optimization. But what’s the real-world business gain? We break through the buzz and quantify the business potential for you across all marketing channels.
Step 3

Propose Actions

As long as a business opportunity remains unclear, it can be hard to get organizational backing for important initiatives. This is where our audit comes in: We help you prioritize actions and come up with a clear roadmap.
Opportunity Audit Case study

How this leading luxury retailer has used the Audit to better understand the AI opportunity

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Who can benefit from our Opportunity Audit?

Benefits

CMOs & Senior Leadership

Assess where you stand in comparison with others: Our Performance Marketing Opportunity Audit uses benchmarks based on 13+ years of retail experience.

Identify and quantify untapped ROI potential: Get a detailed understanding of the current performance marketing effectiveness and growth potential in 3 weeks.

Get actionable recommendations and boost your marketing ROI: We deliver an actionable plan that includes quick wins and strategic growth opportunities.

Benefits

Private Equity Professionals

Deal teams

Pre-investment intelligence: Gain a better understanding of performance marketing capability and growth potential before investing in an eCommerce business.

Efficiency: Speed up the turnaround of your fund’s dynamic Performance Marketing Opportunity Audit process.

Operating Partners

Forecast marketing ROI: Assess how much additional performance marketing ROI your portfolio company can unlock during the holding period.

Accelerate value creation: Understand if a business is spending its ad budget wisely and get an actionable plan to maximize profitability.

Benefits

Management Consulting

Gain full ROI transparency: Using Crealytics data-driven approach in combination with modern analytics for full visibility into ROI.

Gauge uplift: Assess clients’ performance marketing ROI to determine how much uplift they can unlock, both short-term and long-term.

Amplify your value proposition to clients: By adding our performance marketing opportunity audit to your consulting toolkit, you can better solve clients’ growth challenges and accelerate marketing transformation.

Follow-up opportunity: Help your clients implement the recommendations.

Frequently Asked Questions

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