Measure, predict and act on the value of your customer segments, from the eager loyalists to the spontaneous bargain shoppers.
Channel Performance
Calculate exact transactional contribution
Gain an understanding of each paid media transaction, including margin contribution after returns, shipping, and other COGS.
Market Performance
Align marketing investment with channel value
Activate each click’s true value across your paid search, social and programmatic channels. Our channel-agnostic service ensures your budget aligns with returns.
Channel Performance
Win over stakeholders
Build internal consensus with detailed predictive analysis on customer lifetime value, margin contribution, and concise, incrementality-led paid media attribution.