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Google won the bid management war. Now retailers can take the spoils with CLV-based advertising

<img width="1440" height="1266" src="https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1.png" class="attachment-full size-full" alt="" srcset="https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1.png 1440w, https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1-300x264.png 300w, https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1-1024x900.png 1024w, https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1-768x675.png 768w, https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1-350x308.png 350w" sizes="(max-width: 1440px) 100vw, 1440px" />

Measuring for incrementality makes Facebook Ads 90% more effective

<img width="1600" height="1600" src="https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader.png" class="attachment-full size-full" alt="" srcset="https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader.png 1600w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-300x300.png 300w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-1024x1024.png 1024w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-150x150.png 150w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-768x768.png 768w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-1536x1536.png 1536w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-350x350.png 350w" sizes="(max-width: 1600px) 100vw, 1600px" />

Fashion Leader Unlocks CLV Smart Bidding Approach

Google won the bid management war. Now retailers can take the spoils with CLV-based advertising

<img width="1440" height="1266" src="https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1.png" class="attachment-full size-full" alt="" srcset="https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1.png 1440w, https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1-300x264.png 300w, https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1-1024x900.png 1024w, https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1-768x675.png 768w, https://crealytics.com/wp-content/uploads/2021/06/dunelm_thumbnail-1-350x308.png 350w" sizes="(max-width: 1440px) 100vw, 1440px" />

Measuring for incrementality makes Facebook Ads 90% more effective

<img width="1600" height="1600" src="https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader.png" class="attachment-full size-full" alt="" srcset="https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader.png 1600w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-300x300.png 300w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-1024x1024.png 1024w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-150x150.png 150w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-768x768.png 768w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-1536x1536.png 1536w, https://crealytics.com/wp-content/uploads/2021/06/online_fashion_leader-350x350.png 350w" sizes="(max-width: 1600px) 100vw, 1600px" />

Fashion Leader Unlocks CLV Smart Bidding Approach

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