iCLV MARKETING PLATFORM
Steer AI-based bidding using predictive intelligence to target and win the best customers
iCLV helps you to track & predict, activate, and report across
paid search and paid social.
TRUSTED BY ECOMMERCE CHAMPIONS SINCE 2008
Leverage your first party transaction and CRM data and use predictive intelligence to steer Google's and Meta's AI-based bidding systems
Track & Predict
Use margin data instead of revenue
Deduct expected future returns for every product sold
Make the value of new customers visible by predicting future purchases (CLV)
Activate
The iCLV marketing platform feeds the predictions into the ad platforms’ bidding systems helping them to make better decisions.
Allocate more budget to target loyal new customers
Push products with higher profit margins and lower returns
Prepare for a cookieless future with server-side tracking
Report
The iCLV Marketing Platform helps you see more than your campaigns’ short-term results. It uses CLV predictions to reveal the true value of customers you acquire. And it shows you the actual repeat purchases as they happen over time.
Reveal the true ROI of your campaigns including repeat purchases
Identify investment opportunities based on CLV & incrementality attribution
Validate the predictions by tracking all repeat purchases and compare against incrementality test results
Drive top & bottom-line growth on Google, Meta and Microsoft Ads
"In three years from now, all digital campaigns will be run by Machine Learning algorithms... So make sure you tell the algorithms to optimize for the right metric... If you're able to forecast lifetime value better than your competitors, you'll have the edge, even if you're optimizing using the same ML platform."
Nicolas Darveau-Garneau
Chief Evangelist, Google
What growth will you drive with the iCLV Marketing Platform?
Frequently Asked Questions
- It measures contribution margins after returns (unlike the industry standard revenue before returns)
- It contains expected repeat purchases for new customers to predict how much long-term value was created (unlike today’s focus on short-term transactions)
- It is Incrementality-cleansed. Conversions from customers that didn’t need to see ads receive lower credits (unlike today’s attribution which distributes all conversion credits to media touchpoints)
The major challenge lies outside of the ad platform: Smart Bidding needs product margins, estimated returns, and accurate lifetime value predictions for every new customer. Calculating and ingesting these data points into Google Ads in a timely and reliable manner is extremely challenging. Our product helps you solve that problem, even when challenged with data siloes and a legacy data infrastructure.
After only one purchase, iCLV can predict into which profitability bucket a new customer likely falls. Buckets often range from 1 (a very low lifetime value) to 5 (a very high lifetime value). The prediction has proven to correctly classify new customers with a 74% accuracy.
Yes. Crealytics focuses on delivering excellent products and services for eCommerce brands. Our Lifetime Value Prediction is highly tailored to the data found in retail environments.
Yes, in two ways.
First, it uses server-side tracking. This requires no tracking cookies and doesn’t expose personal data like the shoppers’ IP addresses.
Second: As shoppers deny tracking consent (e.g., GDPR), ad platforms start modeling conversion values (Google Consent Mode). The ad platforms’ models benefit from the highly de-averaged conversion data (margins, returns, predicted lifetime value) provided by the iCLV Marketing Platform.
- We import data from your ERP, CRM, and Analytics and train a predictive lifetime value model specific to your business.
- Your ad accounts start to receive the data. The bidding strategies start working with it.