iCLV MEASUREMENT PLATFORM

Measure the True Impact of your Media. Accurate and Privacy-Proof

TRUSTED BY ECOMMERCE CHAMPIONS SINCE 2008

Making informed marketing decisions is only going to become more difficult

Challenges with Traditional Measurement

Last click and MTA yield misleading conclusions, causing budget misallocation
across channels.

Privacy Restriction & Loss of Cookies

With the phasing out
of cookies and IDFA, accurate measurement becomes even more challenging.

Reliance on AI-based Bidding Systems

You may be feeding AI with the wrong data which leads to poor performance in the respective channels.

The Incremental Customer Lifetime Value (iCLV) Platform is a complete measurement and media activation solution that will drive immediate results for your eCommerce business.

Privacy-friendly, Cookie-less Measurement

Measure the true impact of your ads in one platform, combining the power of tests, MMM and MTA. No need for cookies or pixels.

Prove the Value of Your Ad Spend

Don’t optimize purely on past-revenue data. Measurement with incrementality at the core helps you understand which ads cause conversions.

Allocate Your Media Budget Efficiently

Maximize sales with access to causality insights that help determine the most impactful media mix.

Geo-based incrementality tests
are the gold standard of hold-out tests to understand true sales lift.
Test results inform and calibrate
our MMM.

100% GDPR compliant

Statistically accurate

Channel-level granularity


iLift: Geo-based Incrementality Tests

Geo-based incrementality tests
are the gold standard of hold-out tests to understand true sales lift.
Test results inform and calibrate
our MMM.

100% GDPR compliant

Statistically accurate

Channel-level granularity


iLift: Geo-based Incrementality Tests

Geo-based incrementality tests
are the gold standard of hold-out tests to understand true sales lift.
Test results inform and calibrate
our MMM.

100% GDPR compliant

Statistically accurate

Channel-level granularity


iLift: Geo-based Incrementality Tests

Geo-based incrementality tests
are the gold standard of hold-out tests to understand true sales lift.
Test results inform and calibrate
our MMM.

100% GDPR compliant

Statistically accurate

Channel-level granularity