Ecommerce can be unpredictable in nature. This makes the retail industry – especially retail advertising – remarkably difficult to forecast, value and benchmark. We invited two specialists to examine why. Join Crealytics’ Andreas Reiffen and the two founders of Theta Equity Partners, Daniel McCarthy and Peter Fader. They’ll unpack the shortcomings of corporate eCommerce measurement, and demonstrate a path forward for improving retailer valuation and advertising health.
Please join us for Crealytics the next installment of our Inside the Black Box webinar series: “CLV-centric Advertising: Customer Centricity, Corporate Valuation, and eCommerce Acquisition.”
What to expect
This webinar will cover the following topics:
What is Customer Centricity, and how will it change the way you market, measure, and scale your ecommerce business?
How to use Customer Based Corporate Valuation (CBCV) to quantify your most strategic asset – your existing and prospective customer portfolio.
Why forecasting the potential value of your future customers is essential to successful omnichannel advertising.
How retailers can adapt CBCV to their digital advertising campaigns to acquire, retain, and grow their base of high value, loyal customers.