As automation and AI take over search, every marketer will wind up using the same legacy tools to achieve the same outdated goals. Standing out means optimizing against better data sets, leveraging better technologies, and choosing smarter KPIs.
When you integrate the data that matters – COGS, returns, margins and new customer rate – your bidding algorithm optimizes for the smartest KPIs.
We use purchase histories, competitor research and third-party data to refine audience segmentation. With this, we can also forecast the future value of high-profit customers.
Measuring differently casts new light on the value of branded vs. non-branded terms. Supported by incrementality testing, you’ll get campaigns that are properly invested, measured, and evaluated.
Retailers once used basic KPIs like ROAS as their go-to metrics. Not anymore. Uncover the advantages of switching to a long-term focus in the shape of CLV-centric advertising.
Crealytics’ Sponsored Ads Solutions
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