Ad Networks Archives

Publishers, PMPs and Beyond: How Should Retailers Monetize Their Sites?

Leave a Comment / Blog / By Luke Metcalfe

For retailers choosing a site monetization strategy, the choice between ad networks and private marketplaces is more complex than it seems on first pass. Read on to discover which offers better value – and how an emerging alternative might just trump both. Online retailers fight a permanent battle for revenue. Yet site monetization, with its …

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Retail Media’s Future: Eight Predictions

Leave a Comment / Blog / By Luke Metcalfe

This fall, Crealytics hosted NY KnowGO 2019 – the only event dedicated to Sponsored Product Ads, Retail Media and Amazon. Over 150 brands and retailers attended the conference, from giants like PepsiCo and Ralph Lauren to successful start-ups. We’ve highlighted some of the day’s major talking points – from marketplaces to mediation. Here are eight …

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Search Marketing in 2019: What will happen?

Leave a Comment / Blog / By Luke Metcalfe

With January in full swing, the search marketing industry faces a raft of fresh questions—not least about automation. What will happen in the next 12 months? Might Google Smart Bidding transform the industry? Can we expect anything new in the realm of Sponsored Product Ads? Will online retailers bring the fight to Amazon? And could …

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Ad Networks

Publishers, PMPs and Beyond: How Should Retailers Monetize Their Sites?

Retail Media’s Future: Eight Predictions

Search Marketing in 2019: What will happen?

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