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data activation

How to Use Loyalty Programs to Maximize Holiday Shopper CLV

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Amidst inflation and layoffs, nearly half of consumers say that they will buy less this holiday season than last year. To make these fewer purchases count and boost their overall performance marketing strategy, retailers need to drive up customers’ lifetime value (CLV) in holiday spending mode by perfecting and promoting customer loyalty programs. Loyalty programs […]

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How Data Activation Can Help You Conquer Modern Digital Marketing

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After AT&T ran the first online advertisement in 1994, a new marketing era was born. Digital advertising contrasted traditional advertising, like TV and print, which were extremely difficult to measure. Now, companies could hire science and marketing teams to monitor and drive digital marketing campaigns. A wave of change has hit the advertising industry, yet

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predictive CLV in performance advertising

Predictive CLV: What are New Customers Really Worth?

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Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing the value of new customers individually – and using machine learning to mine signals like age, location and gender – can help focus your ad spend on the most profitable

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Data maturity: #1 Priority in Performance Advertising

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Performance advertising as we know it is changing. In an era of advanced-AI platforms, staying competitive means activating data points that are unique to your business and customer base. Learn how smarter data ingestion and data maturity can help online retailers stand out from the crowd. Plenty of industries have experienced their watershed moment. From

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Fashion Leader Unlocks CLV Smart Bidding Approach

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Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I learn from this case study? How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals. Why relying on Google’s automation excellence and

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