digital advertising

The State Of Retail Media in 2020

Crealytics & eTail Present: The State of Retail Media in 2020: B2C Brands Share Strategies and Expectations for Multi-Channel Marketing, Advertising and Sales Retail Media holds increasing sway for brands. We interviewed 100 leading executives to get the inside-track on their decision making process, from current best practices to shifting wholesale, D2C and marketplace relationships. […]

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Co-op Marketing's Top 5 Challenges In 2019: Brands' Edition (Part 1)

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes. When

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