Basics to Brilliant: Futureproofing eCommerce with CLV bidding

Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing. Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of a …

Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing Read More »

This Is How You Shrink Cart Abandonment Rates

Cart abandonment rates affect eCommerce companies of all sizes. They’re no laughing matter.Losing sales to abandoned carts can be an aggravating experience, particularly as cart abandonment rates begin to climb. You may struggle to eliminate abandoned carts altogether. However, there are steps that you can take to reduce their rate—and create a more consistent experience …

This Is How You Shrink Cart Abandonment Rates Read More »

eCommerce Insights: 5 Split Testing Ideas To Boost Product Sales

Working to improve the conversion rates of your product pages and website is an ongoing task for eCommerce companies. Tweaks can always be made. Visitor behavior can change over time. Split testing never ends: there is always more work to be done.But where do you start? What areas of your website should you put the …

eCommerce Insights: 5 Split Testing Ideas To Boost Product Sales Read More »

What is the relationship between PPC and SEO in eCommerce?

Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different skills.But here’s the thing. They’re both different sides of the same coin: search.Scratch the …

What is the relationship between PPC and SEO in eCommerce? Read More »

How to Collect and Harness Data…and Improve eCommerce Personalization

Ecommerce professionals value the importance of personalization. Its use in digital marketing makes customers more likely to buy from a retailer.  It also increases the conversion rates of product pages, and helps customers develop more positive feelings about a brand. However, personalization requires data to be effective. The more that you know about your customers, the …

How to Collect and Harness Data…and Improve eCommerce Personalization Read More »

The Power of Effective Referral Programs (and how to run them)

There are few eCommerce marketing tactics more reliable and beneficial than referral marketing. Also known as word-of-mouth marketing, referral marketing is simply the practice of buying products based on the opinions, influence, or referral of someone that has bought that product in the past. We’ve all done it. Maybe you’ve been recommended a new product …

The Power of Effective Referral Programs (and how to run them) Read More »

Strategies for Increasing your Average Order Value

In the eCommerce industry, you’re always looking for ways to increase sales, retain customers, and improve the conversion rates of your product pages. Sadly, eCommerce companies often focus too much on driving new traffic and generating new buyers. In fact, they could increase their revenue more quickly by catering to existing customers. If you run …

Strategies for Increasing your Average Order Value Read More »

5 of the Most Critical Key Performance Indicators in eCommerce

You can’t improve what you don’t measure. For eCommerce companies, having a strong understanding of your internal metrics can help you spot issues early, as well as identify areas for improvement. But tracking data is only helpful if you track the right metrics. Of course, you’ll find an unending number of metrics out there. However,  …

5 of the Most Critical Key Performance Indicators in eCommerce Read More »

Becoming a Digital-First Retailer in 2018

Any retailer with one eye on the future should opt for a digital-first strategy. Many successful brands, including Neiman Marcus, have already done so. Why? To better anticipate customer behaviors and engage with them on a deeper level.In a digital-centric world, customers expect websites to dovetail with in-store experiences. This may not always be the …

Becoming a Digital-First Retailer in 2018 Read More »