Effective Performance Advertising 4/4: Customer Lifetime Value

Smart Campaigns: Google Ads champions small businesses

When Google AdWords started in the year 2000, it was nothing less than a disruption of the media-buying market.Stubborn gatekeepers and middlemen guarded a complicated process back then – especially in online advertising. Small businesses found themselves (largely) limited to offline advertising. Traditional flyers – and classified ads in local magazines – reigned supreme. But …

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This Is How You Shrink Cart Abandonment Rates

Cart abandonment rates affect eCommerce companies of all sizes. They’re no laughing matter.Losing sales to abandoned carts can be an aggravating experience, particularly as cart abandonment rates begin to climb. You may struggle to eliminate abandoned carts altogether. However, there are steps that you can take to reduce their rate—and create a more consistent experience …

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