Best-selling author and business professor Scott Galloway shares his thoughts on the state of e-commerce and what’s coming next in this insightful – and hilarious – talk.
For many companies, remarketing lists for search ads (RLSA) can represent a significant stream of revenue. Since their debut in 2012 they’ve grown steadily in popularity, in no small part due to their ability to connect with prospects already aware of their brand. Online buyers take notice of retargeted ads, and are more likely to …
While Amazon turns into an advertising company, Google breaks into eCommerce. What started with the Buy button and Google Express has continued on a bigger scale. Just cast your eye on its recent announcement introducing Shopping Actions. Using search and voice, shoppers can put the products of participating retailers into Google’s universal cart. And then …
