Basics to Brilliant: Futureproofing eCommerce with CLV bidding

Effective Performance Advertising 1/4: Overview

Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces what’s wrong with the current state of Performance Advertising and how it can be fixed.Traditionally, Performance Advertising focused on measuring impressions and clicks. The last few years have seen a big shift …

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5 of the Most Critical Key Performance Indicators in eCommerce

You can’t improve what you don’t measure. For eCommerce companies, having a strong understanding of your internal metrics can help you spot issues early, as well as identify areas for improvement. But tracking data is only helpful if you track the right metrics. Of course, you’ll find an unending number of metrics out there. However,  …

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