Ideas and best practices move fast in search marketing. Yet one boasts some serious staying power. Customer Lifetime Value (CLV) remains the best metric to understand the overall impact of your performance advertising campaigns. If you don’t already, CLV should be the KPI you aspire to as a retailer. Optimizing paid search campaigns for CLV […]
Basics to Brilliant: Futureproofing eCommerce with CLV bidding Read More »
Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces what’s wrong with the current state of Performance Advertising and how it can be fixed.Traditionally, Performance Advertising focused on measuring impressions and clicks. The last few years have seen a big shift
Effective Performance Advertising 1/4: Overview Read More »
Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns. Online retailers use Return on Ad Spend (ROAS) as way to measure the efficiency of their Performance
Effective Performance Advertising 2/4: Incremental Value Read More »
Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before.Look at the numbers below. They climb upwards, rapidly, each year:
Chasing Unicorn Keywords: Explaining Scarce Data Bidding Read More »
