performance advertising

This is article #3 in a series aimed at helping marketing leaders understand and maximize the AI opportunities in Performance Marketing. ●  Article #1: From Hype to Impact: Quantify the AI Opportunity in Performance Marketing ●  Article #2: How Can We Leverage First-party Data and AI to Help Us Acquire New, Loyal, and Profitable Customers? […]

This is the second article of a series of blog posts where we review the full landscape of the opportunities for incorporating AI in your performance marketing strategy. Hard truth: If you’re using AI bidding systems like Google Performance Max out-of-the-box, you are likely overspending on acquiring existing, low-value customers.  Advanced bidding systems do a

The recession and changes in consumer buying behavior have led to financial struggles for many retailers. Budgets are tightening, and the boardroom and C-Suite are carefully reviewing marketing investments. New CMOs are under pressure to deliver quick wins and establish strategic priorities as soon as possible to improve profitability. With AI disrupting performance marketing, from

Thanks to AI advances, costly mistakes and the rise of customer-centricity, finance departments will dominate the future of performance advertising. As recently as two years ago, boardrooms everywhere had their media strategy all worked out. When it came to performance marketing, ROAS was the goal and the sky was the limit. Executives sank their budgets