Incrementality in Performance Advertising

predictive CLV in performance advertising

Predictive CLV: What are New Customers Really Worth?

Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing the value of new customers individually – and using machine learning to mine signals like age, location and gender – can help focus your ad spend on the most profitable …

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Data maturity: #1 Priority in Performance Advertising

Performance advertising as we know it is changing. In an era of advanced-AI platforms, staying competitive means activating data points that are unique to your business and customer base. Learn how smarter data ingestion and data maturity can help online retailers stand out from the crowd. Plenty of industries have experienced their watershed moment. From …

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Future of Performance Advertising: Why Finance Teams Dominate

Thanks to AI advances, costly mistakes and the rise of customer-centricity, finance departments will dominate the future of performance advertising. As recently as two years ago, boardrooms everywhere had their media strategy all worked out. When it came to performance marketing, ROAS was the goal and the sky was the limit. Executives sank their budgets …

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Effective Performance Advertising 4/4: Customer Lifetime Value

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our final video in this series explains the concept of Customer Lifetime Value (CLV) – and why you should consider it in your ad campaigns.Smart online retailers have increasingly adopted Customer Lifetime Value as a Key …

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Effective Performance Advertising 1/4: Overview

Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces what’s wrong with the current state of Performance Advertising and how it can be fixed.Traditionally, Performance Advertising focused on measuring impressions and clicks. The last few years have seen a big shift …

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Effective Performance Advertising 2/4: Incremental Value

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns. Online retailers use Return on Ad Spend (ROAS) as way to measure the efficiency of their Performance …

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