PPC vs. SEO: What is the Relationship in Ecommerce?
Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different skills.But here’s the thing. They’re both different sides of the same coin: search.Scratch the …
PPC vs. SEO: What is the Relationship in Ecommerce? Read More »