Opinion: Google Marketing Live 2019

Basics to Brilliant: Futureproofing eCommerce with CLV bidding

Ideas and best practices move fast in search marketing. Yet one boasts some serious staying power. Customer Lifetime Value (CLV) remains the best metric to understand the overall impact of your performance advertising campaigns.  If you don’t already, CLV should be the KPI you aspire to as a retailer. Optimizing paid search campaigns for CLV …

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Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing. Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of a …

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