iCLV MEASUREMENT PLATFORM
Measure the True Impact of your Media. Accurate and Privacy-Proof.
TRUSTED BY ECOMMERCE CHAMPIONS SINCE 2008
Making informed marketing decisions is only going to become more difficult
Challenges with Traditional Measurement
Last click and MTA yield misleading conclusions, causing budget misallocation
across channels.
Privacy Restriction & Loss of Cookies
With the phasing out
of cookies and IDFA, accurate measurement becomes even more challenging.
Reliance on AI-based Bidding Systems
You may be feeding AI with the wrong data which leads to poor performance in the respective channels.
The Incremental Customer Lifetime Value (iCLV) Platform is a complete measurement and media activation solution that will drive immediate results for your eCommerce business.
Privacy-friendly, Cookie-less Measurement
Measure the true impact of your ads in one platform, combining the power of tests, MMM and MTA. No need for cookies or pixels.
Prove the Value of Your Ad Spend
Don’t optimize purely on past-revenue data. Measurement with incrementality at the core helps you understand which ads cause conversions.
Allocate Your Media Budget Efficiently
Maximize sales with access to causality insights that help determine the most impactful media mix.
Media Optimization Built for Smart eCommerce and Retail Marketers
The iCLV Measurement Platform combines the power of GeoLift Tests, MMM, MTA to help you make more informed budget decisions
iLift: GeoLift Tests
GeoLift Tests are the gold standard of hold-out tests to understand true sales lift. Test results inform and calibrate our MMM.
100% GDPR compliant
Statistically accurate
Channel-level granularity
iMMM: Incrementality-based Marketing Mix Modelling
Get instant cross-channel insights calibrated by geo-experiments. Combine the accuracy of incrementality tests with the ease of running MMM.
Cookie-free & privacy-friendly
Flexible data input and output
Mature & proven models
iMTA: Incrementality-based
Multi-Touch Attribution
Standard MTA is highly impacted and biased by low-quality customer journey data, making it impossible to get a clear view on true campaign performance. Our iMTA adds an incrementality layer to unlock real campaign performance.
Correct the shortcomings of standard MTA and spotty customer journey tracking
Reflect true marketing performance on campaign level
Unlock hidden growth potential
iActivate: Margins, Returns & Predictive CLV
In real-time, our iCLV uses machine-learning predictive customer lifetime value to compute user-level incrementality directly in biddable media.
Acquire and retain high-value new customers for sustainable growth
Focus on high-profit low-return products
Leverage first-party data to help Meta, Google and MSA to understand what really matters
“The Crealytics iCLV Measurement Platform blends incrementality tests, MMM and MTA in one product. Triangulating these measurement techniques is the gold standard of future-proof marketing measurement and will help businesses better understand the impact of their media investment.”
Andrew Covato
Founder, Growth by Science. Formerly at Snap, Netflix, Meta, Google.
Partner with Us
The iCLV Measurement Platform
Always-on, end-to-end measurement on a SaaS model
Combine GeoLift, MMM and MTA for a 360-view on measurement
Activate first-party data in your ad platforms to optimize bidding systems in real-time
Get access to budget allocation recommendations
Adjust your media plan with confidence