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New Year, New You? Check Out These Category Trends in Sponsored Search

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While the festive peak may have passed, some product categories started 2024 with a bang.  As part of our Sponsored Products Benchmark Report, we collect data on many aspects of the sponsored products landscape in retail media across major US retailers. Here’s a snapshot of what we saw over the holiday season.  A Christmas Peak  […]

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Lessons from AdTech’s Past and Present for the Future of Retail Media

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Retail Media is currently a hotbed of innovation. There seem to be daily announcements about new channels, capabilities, or partnerships from one of the many networks and vendors in the Retail Media ecosystem. The trend in Retail Media leans towards ‘more’: more channels and inventory, more audiences and data, and more transparency. What began as

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