Sarah Mackinnon

7 Onsite Recommendations from Industry Leaders to Help you Scale Your Retail Media Network

Wondering how retail media experts recommend scaling retail media networks (RMN) should integrate sponsored products? Curious to find out why fixed versus flexible ad placements are a critical consideration?  We consulted a handful of retail media experts, and we have answers.   Before launching our 2023 Sponsored Products Benchmarks Report, we shared the data with former […]

7 Onsite Recommendations from Industry Leaders to Help you Scale Your Retail Media Network Read More »

IAB Commerce Panel Discussion Recap: Retail Media 2.0 – Balancing Personalization and Monetization

Two weeks ago at IAB Connected Commerce Summit, our very own Andreas Reiffen participated in a panel discussion titled “Retail Media 2.0: Balancing Personalization and Monetization” with Parbinder Dhariwal, CVS Media Exchange and Danielle Brown, Disney Advertising Sales, moderated by our McKinsey partner, Quentin George.  The discussion revolved around creating great customer experiences, the trade-offs

IAB Commerce Panel Discussion Recap: Retail Media 2.0 – Balancing Personalization and Monetization Read More »

What is incrementality measurement in marketing?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.   The credit for this timeless quote goes to John Wanamaker (1838-1922), a successful American department store magnate. Fast forward one hundred years later…and marketers are still struggling with the same problem. The goal of incrementality is to answer

What is incrementality measurement in marketing? Read More »