Contact Us

Sarah Mackinnon

IAB Commerce Panel Discussion Recap: Retail Media 2.0 – Balancing Personalization and Monetization

Leave a Comment / Blog /

Two weeks ago at IAB Connected Commerce Summit, our very own Andreas Reiffen participated in a panel discussion titled “Retail Media 2.0: Balancing Personalization and Monetization” with Parbinder Dhariwal, CVS Media Exchange and Danielle Brown, Disney Advertising Sales, moderated by our McKinsey partner, Quentin George.  The discussion revolved around creating great customer experiences, the trade-offs […]

IAB Commerce Panel Discussion Recap: Retail Media 2.0 – Balancing Personalization and Monetization Read More »

What is incrementality measurement in marketing?

Leave a Comment / Blog /

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.   The credit for this timeless quote goes to John Wanamaker (1838-1922), a successful American department store magnate. Fast forward one hundred years later…and marketers are still struggling with the same problem. The goal of incrementality is to answer

What is incrementality measurement in marketing? Read More »

Solutions
Resources
Company
Support

Privacy Policy (Search Platform)

Privacy Policy (Retail Media Platform)