Sarah Mackinnon

One of the findings from our Sponsored Products Benchmarks Report was that the US fashion industry tended to monetize less with sponsored products in search, compared to other categories. Are you surprised? We weren’t.  Analysis: Why is Fashion Late to the Retail Media Party? Our CEO, Andreas Reiffen weighs in.  “For a long time, fashion […]

Wondering how retail media experts recommend scaling retail media networks (RMN) should integrate sponsored products? Curious to find out why fixed versus flexible ad placements are a critical consideration?  We consulted a handful of retail media experts, and we have answers.   Before launching our 2023 Sponsored Products Benchmarks Report, we shared the data with former

Two weeks ago at IAB Connected Commerce Summit, our very own Andreas Reiffen participated in a panel discussion titled “Retail Media 2.0: Balancing Personalization and Monetization” with Parbinder Dhariwal, CVS Media Exchange and Danielle Brown, Disney Advertising Sales, moderated by our McKinsey partner, Quentin George.  The discussion revolved around creating great customer experiences, the trade-offs