Neil Hoyne is Google’s long-time Chief Measurement Strategist and a Senior Fellow at the Wharton School. Now, he’s adding a new title to his resume: author.

Crealytics CEO and measurement expert, Andreas Reiffen, will interview Neil about his upcoming book release, Converted, to explore what separates the digital champions from the rest of the market, what they are doing differently and why they grow at rates 5x higher than most of their competitors.

Neil has had the privilege to lead more than 2,500 engagements with the world’s biggest advertisers. His efforts have helped these companies acquire millions of customers, improve conversion rates by more than 400 percent and generate billions in incremental revenue.

Neil and Andreas will be joined by a surprise guest who has applied some of these strategies at a legacy fortune 500 retailer. We’ll learn what challenges and roadblocks he had to deal with and what he learned from his experience.