The Case for CLV-centric advertising: Mastering data activation

Wednesday, July 8, 2020 at 2pm ET

60 min


Wednesday July 8, 2020



This event is about…

Data activation is a fundamental aspect of online retail. Crealytics’ founder Andreas Reiffen joins forces with Google and an iconic retailer to explore why. This event will explore the intersection between data activation, biddable media and customer lifetime value. 

Things you’ll learn:

  • How business-specific data points can help distinguish you from your competitors
  • Why advanced automation offers groundbreaking potential for long-term profit
  • Which metrics provide the best route to effective ad spend
Andreas Reiffen

Founder & CEO, Crealytics

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