The End of Attribution: How Incrementality Measurement is Digital Marketers’ New Source of Truth

Wednesday 16th September 1PM ET

1 hour

Date & Time

Wednesday 16th September


For too long, retailers and brands have relied on a black box to determine their digital media investment strategy. Yet an imminent cookie-free world requires a new approach towards mastering digital measurement and campaign execution.

Join the CEO of Crealytics and CTO of Measured to explore how incrementality measurement is the new attribution. You’ll hear about the latest innovations in digital experimentation and paid media execution, and learn how incrementality testing, multi-channel data activation, and smarter campaign delivery drives long-term success for your eCommerce business.

They’ll be joined by Daniel Pahl, former VP Media Acquisition of TechStyle, who will share how he was able to address his company’s measurement challenges and build consensus and adoption throughout his organization.

Featured Speakers:

Andreas Reiffen

Founder & CEO, Crealytics

Madan Bharadwaj

CTO, Measured

Daniel Pahl

VP Growth, Your Super [ex-VP Media Acquisition - Techstyle Fashion Group]

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