Blog
What is incrementality measurement in marketing?
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. The credit for this timeless quote goes to
Sarah Mackinnon
September 25, 2023
- Webinar
End of Attribution – Why Incrementality Testing Offers Better Results
Join the CEO of Crealytics and CTO of Measured to explore how incrementality measurement is the new attribution. You’ll hear about the latest innovations in digital experimentation and paid media execution, and learn how incrementality testing, multi-channel data activation, and smarter campaign delivery drives long-term success for your eCommerce business.
Andreas Reiffen
Founder & CEO, Crealytics
Daniel Pahl
VP Growth Your Super
Madan Bharadwaj
CTO Measured
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Blog
Aiming for high ROAS won’t help. Why?
Auditing the marketing spend for a mid-luxury fashion brand, in collaboration with our Management Consulting partner. Can you imagine if you discovered that one of
Amy Tran
September 19, 2023
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