Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing the value of new customers individually – and using machine learning to mine signals like age, location and gender – can help focus your ad spend on the most profitable …
Predictive CLV: What are New Customers Really Worth? Read More »
Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I learn from this case study? How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals. Why relying on Google’s automation excellence and …
Fashion Leader Unlocks CLV Smart Bidding Approach Read More »
It may be an eCommerce staple for many, but audience targeting has passed its sell-by date. Want an edge in online retail? Prioritize data-driven, customer-centricity instead.
Learn how to embed CLV directly into your performance advertising campaigns. Tune in to learn the value of predictive CLV, and the advantages of moving to a customer-centric model.
When it comes to product advertising, how does your company stack up? Using our extensive retail experience, we’ve written this paper to help guide you in the right direction.
We explain what CLV is and why focusing on it is better for a company’s long-term profitability.
Ready for the latest thinking on the intersection between CLV, customer acquisition and eCommerce advertising?
Since the dawn of eCommerce, retailers have relied on ROAS as their go-to metric. Not anymore.
EUROPÄISCHE UNIONEuropäischer Fonds für regionale Entwicklungcrealytics wird durch die ProFIT – Projektförderung und durch Mittel des Europäischen Fonds für regionale Entwicklung (EFRE) unterstützt. Crealytics will be supported by ProFIT funding and the European Regional Development Fund (ERDF) in the development of the following projects: – Research about “Customer Lifetime Value” (CLV) in Online Performance Marketing …
Crealytic’s funding initiative in the EU: CLV-Bidding and Digital Co-op Platforms Read More »
