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Google won the bid management war. Now retailers can take the spoils with CLV-based advertising

Learn how Crealytics adapted Google Ads to increase new customers by 59% and drive margin by 9% - all at 19% lower cost. Sign up to our 6-week email course on CLV-centric advertising!
predictive CLV in performance advertising

Predictive CLV: What are New Customers Really Worth?

Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing the value of new customers individually – and using machine learning to mine signals like age, location and gender – can help focus your ad spend on the most profitable …

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Fashion Leader Unlocks CLV Smart Bidding Approach

Crealytics helped one of the world’s leading fashion retailers to combine CLV-centric performance advertising with Google’s Smart Bidding algorithm. Here’s what happened. What will I learn from this case study? How a major retailer learned how to bring Smart Bidding’s default setting in line with more strategic goals. Why relying on Google’s automation excellence and …

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Crealytic’s funding initiative in the EU: CLV-Bidding and Digital Co-op Platforms

EUROPÄISCHE UNIONEuropäischer Fonds für regionale Entwicklungcrealytics wird durch die ProFIT – Projektförderung und durch Mittel des Europäischen Fonds für regionale Entwicklung (EFRE) unterstützt. Crealytics will be supported by ProFIT funding and the European Regional Development Fund (ERDF) in the development of the following projects: – Research about “Customer Lifetime Value” (CLV) in Online Performance Marketing …

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