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Crealytic’s funding initiative in the EU: CLV-Bidding and Digital Co-op Platforms

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EUROPÄISCHE UNIONEuropäischer Fonds für regionale Entwicklungcrealytics wird durch die ProFIT – Projektförderung und durch Mittel des Europäischen Fonds für regionale Entwicklung (EFRE) unterstützt. Crealytics will be supported by ProFIT funding and the European Regional Development Fund (ERDF) in the development of the following projects: – Research about “Customer Lifetime Value” (CLV) in Online Performance Marketing […]

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NY KnowGo is back for 2019

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Today’s online shopping experience brings challenges as well as opportunity. Google and Amazon have made things difficult for brands and retailers: exactly how can they compete? In October 2018, Crealytics launched a one-day conference to answer this question.Over 100 brands, retailers and technology vendors attended our inaugural event, which focused exclusively on Sponsored Product Ads,

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Co-op Marketing's Top 5 Challenges In 2019: Brands' Edition (Part 1)

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In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes. When

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Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

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Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing. Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of a

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