Optimizing your campaigns for a fixed (average) CLV will improve your company’s long-term health. But predictive CLV goes even further. This article explains how foreseeing the value of new customers individually – and using machine learning to mine signals like age, location and gender – can help focus your ad spend on the most profitable […]
Predictive CLV: What are New Customers Really Worth? Read More »
Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces what’s wrong with the current state of Performance Advertising and how it can be fixed.Traditionally, Performance Advertising focused on measuring impressions and clicks. The last few years have seen a big shift
Effective Performance Advertising 1/4: Overview Read More »
Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video discusses revenue, short-term profit and ROI optimization.Online retailers care deeply about the profit from any given order. Different factors influence the value of each conversion for your business: category margins, discounts and advertising costs.But
Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI Read More »
When Google AdWords started in the year 2000, it was nothing less than a disruption of the media-buying market.Stubborn gatekeepers and middlemen guarded a complicated process back then – especially in online advertising. Small businesses found themselves (largely) limited to offline advertising. Traditional flyers – and classified ads in local magazines – reigned supreme. But
Smart Campaigns: Google Ads Champions Small Businesses Read More »
Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns. Online retailers use Return on Ad Spend (ROAS) as way to measure the efficiency of their Performance
Effective Performance Advertising 2/4: Incremental Value Read More »
Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before.Look at the numbers below. They climb upwards, rapidly, each year:
Chasing Unicorn Keywords: Explaining Scarce Data Bidding Read More »
Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different skills.But here’s the thing. They’re both different sides of the same coin: search.Scratch the
PPC vs. SEO: What is the Relationship in Ecommerce? Read More »
“In winter, I plot and plan. In spring, I move” – Henry Rollins In the world of performance advertising, spring is the right time to ‘move’ in many regards: while winter keeps us busy with peak season, spring provides the opportunity to review previous strategies, spring clean our PPC campaigns and align on new priorities
The ultimate juggling act: how to set your PPC budgets for the year Read More »
