Through the crystal ball: What are your new customers really worth?

Effective Performance Advertising 4/4: Customer Lifetime Value

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our final video in this series explains the concept of Customer Lifetime Value (CLV) – and why you should consider it in your ad campaigns.Smart online retailers have increasingly adopted Customer Lifetime Value as a Key …

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Effective Performance Advertising 1/4: Overview

Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces what’s wrong with the current state of Performance Advertising and how it can be fixed.Traditionally, Performance Advertising focused on measuring impressions and clicks. The last few years have seen a big shift …

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Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video discusses revenue, short-term profit and ROI optimization.Online retailers care deeply about the profit from any given order. Different factors influence the value of each conversion for your business: category margins, discounts and advertising costs.But …

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Effective Performance Advertising 2/4: Incremental Value

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns. Online retailers use Return on Ad Spend (ROAS) as way to measure the efficiency of their Performance …

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Chasing Unicorn Keywords: Explaining Scarce Data Bidding

Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before.Look at the numbers below. They climb upwards, rapidly, each year: …

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What is the relationship between PPC and SEO in eCommerce?

Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different skills.But here’s the thing. They’re both different sides of the same coin: search.Scratch the …

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The ultimate juggling act: how to set your PPC budgets for the year

“In winter, I plot and plan. In spring, I move” – Henry Rollins In the world of performance advertising, spring is the right time to ‘move’ in many regards: while winter keeps us busy with peak season, spring provides the opportunity to review previous strategies, spring clean our PPC campaigns and align on new priorities …

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