Basics to Brilliant: Futureproofing eCommerce with CLV bidding

Ideas and best practices move fast in search marketing. Yet one boasts some serious staying power. Customer Lifetime Value (CLV) remains the best metric to understand the overall impact of your performance advertising campaigns.  If you don’t already, CLV should be the KPI you aspire to as a retailer. Optimizing paid search campaigns for CLV […]

Retail Media in the Age of Performance Advertising

Retail Media in the Age of Performance Advertising

- Nikolai Lien

The retail media market needs a paradigm shift. Sponsored Product Ads (SPA) represent a key component of this arena, and fuel the need for its change. This article addresses what Sponsored Product Ads are, their current status, why retailers and brands should pay close attention – and why the landscape requires a serious shake-up. So […]

Effective Performance Advertising 4/4: Customer Lifetime Value

Effective Performance Advertising 4/4: Customer Lifetime Value

- Alexander Paluch

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our final video in this series explains the concept of Customer Lifetime Value (CLV) – and why you should consider it in your ad campaigns. Smart online retailers have increasingly adopted Customer Lifetime Value as a […]

Effective Performance Advertising 1/4: Overview

Effective Performance Advertising 1/4: Overview

- Alexander Paluch

Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces what’s wrong with the current state of Performance Advertising and how it can be fixed. Traditionally, Performance Advertising focused on measuring impressions and clicks. The last few years have seen a big […]

Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI

Effective Performance Advertising 3/4 : Measuring Revenue, Profit and ROI

- Alexander Paluch

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video discusses revenue, short-term profit and ROI optimization. Online retailers care deeply about the profit from any given order. Different factors influence the value of each conversion for your business: category margins, discounts and advertising […]

How to Collect and Harness Data…and Improve eCommerce Personalization

How to Collect and Harness Data…and Improve eCommerce Personalization

- Ryan Bozeman

Ecommerce professionals value the importance of personalization. Its use in digital marketing makes customers more likely to buy from a retailer.  It also increases the conversion rates of product pages, and helps customers develop more positive feelings about a brand. However, personalization requires data to be effective. The more that you know about your customers, the […]

Opinion: Google Marketing Live 2019

Opinion: Google Marketing Live 2019

- Alexander Paluch

If you hadn’t already noticed, convergence looms larger than ever in big tech. Its players increasingly mirror the features and business models of their rivals’ in order to grow. The announcements at Google Marketing Live 2019 made no exception to that. Google’s Marketing Live announced many new ad formats and products. In today’s blog, we’ll […]

NY KnowGo is back for 2019

NY KnowGo is back for 2019

- Luke Metcalfe

Today’s online shopping experience brings challenges as well as opportunity. Google and Amazon have made things difficult for brands and retailers: exactly how can they compete? In October 2018, Crealytics launched a one-day conference to answer this question. Over 100 brands, retailers and technology vendors attended our inaugural event, which focused exclusively on Sponsored Product […]

Co-op Marketing’s Top 5 Challenges In 2019: Brands’ Edition (Part 1)

Co-op Marketing’s Top 5 Challenges In 2019: Brands’ Edition (Part 1)

- Nikolai Lien

In this four-part series, we’ll be looking at the co-op marketing challenges retailers and brands must be ready to tackle in 2019. We’ll identify the top five challenges facing each side —and discuss how these challenges can be overcome. In this first part, we will examine the challenges associated with tracking, verification, and unoptimized processes. When […]

Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

Collaborate to Accumulate: Retailers, Revenue and Digital Co-op Marketing

- Nikolai Lien

Retailers and brands are missing out on potential revenue and efficiency by not pursuing opportunities in Co-op marketing. This article explains why Co-op is increasingly garnering attention among the top online retailers. It also explores some of the challenges that retailers and brands face when they engage in online co-op marketing.  Let’s start with the basics. What do we mean when we say Co-op marketing? The practice has been around for a long time. It’s a simple concept: a manufacturer of […]

Seven Things We Learned from NY KnowGO 2018

Seven Things We Learned from NY KnowGO 2018

- Luke Metcalfe

On October 10, Crealytics hosted its inaugural “NY KnowGO.” This exclusive, one-day event focused on digital Co-op and Sponsored Product Ads. It welcomed 16 of the top 50 U.S. retailers—including Kohl’s, Under Armour, Urban Outfitters and Foot Locker—as well as leading brands and technology vendors. Several industry leaders delivered lively presentations at the conference. Want […]

Search Marketing in 2019: What will happen?

Search Marketing in 2019: What will happen?

- Luke Metcalfe

With January in full swing, the search marketing industry faces a raft of fresh questions—not least about automation. What will happen in the next 12 months? Might Google Smart Bidding transform the industry? Can we expect anything new in the realm of Sponsored Product Ads? Will online retailers bring the fight to Amazon? And could […]

The Sponsored Product Ad Ecosystem is Broken

The Sponsored Product Ad Ecosystem is Broken

- Mostafa Attia

As the competition for exposure and positioning on traditional PLA networks like Google Shopping heightens, many brands and retail marketplaces are turning their attention to an alternative form of CPC advertising. Sponsored Product Ads (SPA) (also called Promoted Listings, Promoted Product Ads (PPA)) are an advertising format that allows brands to pay for better placement […]

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