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Product Advertising

Effective Performance Advertising: Introducing CLV

Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces the concepts of Customer Lifetime Value (CLV) and Incrementality.  Traditionally, Performance Advertising …

Luke Metcalfe | Oct 16, 2018

Product Advertising

Effective Performance Advertising: Measuring Revenue, Profit and ROI

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video discusses revenue, short-term profit and ROI optimization.  Online retailers care deeply about the profit from any given …

Luke Metcalfe | Oct 11, 2018

Business Modeling

How to Collect and Harness Data…and Improve eCommerce Personalization

Ecommerce professionals value the importance of personalization. Its use in digital marketing makes customers more likely to buy from a retailer.  It also increases the conversion rates of product pages, and helps customers develop more positive feelings about a brand. However, …

Luke Metcalfe | Jun 6, 2018

Practical PPC

How to Create Successful RLSA Campaigns

For many companies, remarketing lists for search ads (RLSA) can represent a significant stream of revenue. Since their debut in 2012 they’ve grown steadily in popularity, in no small part due to their ability to connect with prospects already aware of their brand. Online buyers take notice of …

Luke Metcalfe | Sep 20, 2018

Business Modeling

How to Boost Your Search Marketing with a CRM

In the world of eCommerce, about 3 percent of search traffic converts into paying customers. Compared to the average conversion rates for direct traffic (2.93 percent) and social (1.81 percent), that’s not too shabby. But as marketers, we’re never satisfied with ‘pretty good&rsquo…

Luke Metcalfe | Sep 5, 2018

News & Trends

Smart Campaigns: Google Ads champions small businesses

When Google AdWords started in the year 2000, it was nothing less than a disruption of the media-buying market. Stubborn gatekeepers and middlemen guarded a complicated process back then – especially in online advertising. Small businesses found themselves (largely) limited to offline …

Alexander Paluch | Aug 28, 2018

Practical PPC

Retargeting Ads in eCommerce – Five Simple Tips

In eCommerce, connecting with your target audience plays a key role in your success. It’s your bread and butter, and you live and die by your ability to actively engage your audience. That’s why a customer leaving your website without making a purchase is such a big deal. You’ve …

Luke Metcalfe | Aug 21, 2018

Product Advertising

Effective Performance Advertising: Incremental Value

Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns.  Online retailers …

Alexander Paluch | Aug 15, 2018

Product Advertising

This Is How You Shrink Cart Abandonment Rates

Cart abandonment rates affect eCommerce companies of all sizes. They’re no laughing matter. Losing sales to abandoned carts can be an aggravating experience, particularly as cart abandonment rates begin to climb. You may struggle to eliminate abandoned carts altogether. However, there are …

Luke Metcalfe | Aug 7, 2018

Practical PPC

Chasing Unicorn Keywords: Explaining Scarce Data Bidding

Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before. Look at the…

Luke Metcalfe | Jul 11, 2018

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