Bridge the gap between
Marketing and Merchandising

Connect product advertising with price and inventory to drive performance


News & Trends

What is the Amazon Effect and What Do eCommerce Companies Need to Know About It?

Amazon has reshaped the way that retailers and eCommerce companies do business. With each passing year, the brand becomes more entrenched in the lives of consumers and grows its thumbprint across new industries. You’d be hard-pressed to find a retailer that hasn’t felt the “Amazon …

Jennifer Gimson | Oct 10, 2017

News & Trends

CMOs Need New Model For Retail Advertising Success

There is always dissonance between the capabilities that are discussed in trade business coverage and the day-to-day realities that exist on the ground for marketers, behind their own four company walls. Nowhere is this more evident than in the routine way that large corporate retail giants choose …

Andreas Reiffen | Oct 10, 2017

Price Integration

How Product Advertising Can Improve Inventory Management

In eCommerce, both product advertising and inventory management play vital roles in the health of a company. Often these vital components are treated as separate processes, but companies have a lot to gain from unifying their product advertising and inventory management operations. Companies with …

Jennifer Gimson | Oct 3, 2017

News & Trends

Online trends and new technologies will drive in-store innovations

The retail industry at large and specifically retail merchandising has seen rapid changes due to innovations in tech. As the internet becomes more ingrained in our daily lives, the expectations of customers shift. Retailers are now expected to not only embrace innovative tech but have it integrated …

Jennifer Gimson | Sep 27, 2017


Going to Shoptalk Europe?

Shoptalk Europe is one of the premier retail conferences in Europe. It focuses on the evolution of how consumers discover, shop and buy in an age of digital disruption. We can’t wait to be one of the more than 2,000 individuals, including 225+ world-class speakers, …

Ekaterina Dementyeva | Sep 25, 2017

News & Trends

Getting OmniChannel Right – Pairing Online and Offline Strategies to Maximize Sales

  In business magazines and online publications, there has been a lot of doom and gloom regarding the retail industry in recent years. You hear stories of large retailers closing, malls emptying, and earnings slipping for some of the most well-known brands in the world. Despite the negative …

Jennifer Gimson | Sep 20, 2017

Business Modeling

Why Lifetime Value is the Most Important Metric in eCommerce

If you were one of the kids who sat in algebra class, half paying attention, wondering when you would ever use what you are learning – it’s time to dust off those algebra skills. In eCommerce, we spend a lot of time sifting through a long list of metrics. Conversion percentages, new …

Jennifer Gimson | Sep 14, 2017

Price Integration

The New Price Elasticity Model Everyone Should Be Using

The traditional understanding of Price Elasticity focuses on the influence of product price on sales of a particular product. But price also strongly impacts Google Shopping performance – which is used by most online retailers to acquire new customers and maximize Customer Lifetime Value …

Alexander Paluch | Sep 12, 2017


The Future of Retail – How Technology Will Change the Way We Shop

Throughout history changes in technology have changed the way consumers interact with and buy products. New advancements bring easier access to products and easier advertising from brands. Early on, advancements that were not specific to the retail sector perhaps had the largest effect on the …

Jennifer Gimson | Sep 5, 2017