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News & Trends

Getting OmniChannel Right – Pairing Online and Offline Strategies to Maximize Sales

  In business magazines and online publications, there has been a lot of doom and gloom regarding the retail industry in recent years. You hear stories of large retailers closing, malls emptying, and earnings slipping for some of the most well-known brands in the world. Despite the negative …

Jennifer Gimson | Sep 20, 2017

Business Modeling

Why Lifetime Value is the Most Important Metric in eCommerce

If you were one of the kids who sat in algebra class, half paying attention, wondering when you would ever use what you are learning – it’s time to dust off those algebra skills. In eCommerce, we spend a lot of time sifting through a long list of metrics. Conversion percentages, new …

Jennifer Gimson | Sep 14, 2017

Price Integration

The New Price Elasticity Model Everyone Should Be Using

The traditional understanding of Price Elasticity focuses on the influence of product price on sales of a particular product. But price also strongly impacts Google Shopping performance – which is used by most online retailers to acquire new customers and maximize Customer Lifetime Value …

Alexander Paluch | Sep 12, 2017

News

The Future of Retail – How Technology Will Change the Way We Shop

Throughout history changes in technology have changed the way consumers interact with and buy products. New advancements bring easier access to products and easier advertising from brands. Early on, advancements that were not specific to the retail sector perhaps had the largest effect on the …

Jennifer Gimson | Sep 5, 2017

Price Integration

Understanding Price Elasticity in eCommerce

Choosing the right price for each product can be a difficult task. Following our last post on dynamic pricing, it seems important to cover price elasticity, which plays a huge role in price optimization in e-Commerce. If you’ve ever taken an Econ 101 course in college, you have probably …

Jennifer Gimson | Aug 31, 2017

Price Integration

What is Dynamic Pricing and Why is it Important?

Dynamic pricing is an e-commerce and retail strategy that applies variable pricing instead of the more typical fixed pricing. As more data is analyzed, optimal prices for items are calculated. The time between price changes depends upon the business and item, but can be as often as every day, or …

Jennifer Gimson | Aug 24, 2017

Events

Shop.org Here We Come!

LA, here we come! Our team couldn’t be more excited to speak and exhibit at Shop.org’s 2017 Digital Retail Conference, which will be held September 25-27 at the Los Angeles Convention Center. Shop.org is the annual eCommerce conference for digital retail thinkers and doers! They’ve…

Jennifer Gimson | Aug 22, 2017

General

3 Reports to Optimize Your Procurement Strategy

Are you buying too much stock, stuck with deadstock, purchasing the wrong products, or pricing products ineffectively? In order to refine your procurement strategy, you should be tracking all of these aspects. TradeGecko recommends these three reports (Yield Management, Inventory Turnover, and …

TradeGecko | Aug 21, 2017

Business Modeling

How competitive intelligence can maximize your ROAS

Digital advertising spend in retail eclipses all other industries, but at such a substantial cost, everyone selling online wants to know how they can boost their return on ad spend (RoAS). eMarketer reported in 2016 that retailers spent $16 billion on paid digital advertising and forecasted that …

Angelica Valentine | Aug 15, 2017