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Business Modeling

How to Collect and Harness Data…and Improve eCommerce Personalization

eCommerce professionals value the importance of personalization. Its use in eCommerce marketing makes customers more likely to buy from a retailer, increases conversion rates of product pages, and helps customers develop more positive feelings about a brand. However, personalization requires data to…

Luke Metcalfe | Jun 6, 2018

Practical PPC

Chasing Unicorn Keywords: Explaining Scarce Data Bidding

Did you know that Google processes over 40,000 search queries every single second? This translates to over 3.5 billion searches per day: more than 1.2 trillion searches in a single year. Despite these eyebrow-raising figures, 15 percent of Google searches have never been searched before. Look at the…

Luke Metcalfe | Jul 11, 2018

Business Modeling

eCommerce Insights: 5 Split Testing Ideas To Boost Product Sales

Working to improve the conversion rates of your product pages and website is an ongoing task for eCommerce companies. Tweaks can always be made. Visitor behavior can change over time. Split testing never ends: there is always more work to be done. But where do you start? What areas of your website …

Luke Metcalfe | Jun 26, 2018

Business Modeling

What is the relationship between PPC and SEO in eCommerce?

Many eCommerce companies treat Pay Per Click (PPC) and Search Engine Optimization (SEO) as entirely separate categories. In most setups, you’ll find completely separate teams for each: unique operations with limited interaction. After all, each remains a distinct discipline requiring different…

Luke Metcalfe | Jun 15, 2018

Business Modeling

The Power of Effective Referral Programs (and how to run them)

There are few eCommerce marketing tactics more reliable and beneficial than referral marketing. Also known as word-of-mouth marketing, referral marketing is simply the practice of buying products based on the opinions, influence, or referral of someone that has bought that product in the past. We&…

Luke Metcalfe | Jun 1, 2018

Business Modeling

How to Encourage Product Reviews on Your Website

You have lots of exciting product pages. But how do you convert casual visitors into eager buyers? It’s one of the most important goals for eCommerce businesses, and there are few aspects more influential than customer reviews. Surveys have shown that online reviews influence 90 percent of …

Luke Metcalfe | May 21, 2018

Business Modeling

Strategies for Increasing your Average Order Value

In the eCommerce industry, you’re always looking for ways to increase sales, retain customers, and improve the conversion rates of your product pages. Sadly, eCommerce companies often focus too much on driving new traffic and generating new buyers. In fact, they could increase their revenue …

Luke Metcalfe | May 9, 2018

Business Modeling

5 of the Most Critical Key Performance Indicators in eCommerce

You can’t improve what you don’t measure. For eCommerce companies, having a strong understanding of your internal metrics can help you spot issues early, as well as identify areas for improvement. But tracking data is only helpful if you track the right metrics. Of course, you’ll …

Luke Metcalfe | May 3, 2018

Events

PPC Hero’s Top 25 is coming…#VoteForAndreas 2018

We need your votes Each year, PPC Hero puts its highly esteemed list to the vote. The Top 25 Most Influential PPC Experts of 2018 closes this Wednesday. If you haven’t already, you can still #VoteForAndreas. Just follow the link below and spread the word: https://www.ppchero.com/time-to-vote-…

Luke Metcalfe | Apr 23, 2018

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