Crealytics ran a randomized controlled experiment to compare the attribution system ROAS against incremental impact – with surprising results.
This series tackles a red-hot conundrum in multi-channel marketing acquisition: incrementality. The topic isn’t new. In fact, retailers have struggled with its premise for over 100 years. John Wanamaker founded a successful department store back in 1888. He ploughed lots of money into advertising, and his observation remains just as relevant today. “Half the money
You’ll hear about the latest innovations in digital experimentation and paid media execution…
Crealytics’ Three-Minute Briefs: How to Master Incrementality Incremental value plays a crucial role in performance advertising. But determining its role isn’t easy. Learn how to master incrementality testing in under three minutes. What will I learn from this download? How to measure your campaigns’ incremental value How to differentiate incremental revenue from attributed revenue How
Crealytics Drives New Customer Acquisition and Incremental Revenue Growth for Lands’ End Paid Social Business
Crealytics’ first Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Our inaugural video introduces what’s wrong with the current state of Performance Advertising and how it can be fixed.Traditionally, Performance Advertising focused on measuring impressions and clicks. The last few years have seen a big shift
Crealytics’ latest Effective PPC video has arrived. This series reveals game-changing perspectives on PPC advertising…in just a few minutes! Today’s video explains the concept of incremental value – and why you should consider it in your ad campaigns. Online retailers use Return on Ad Spend (ROAS) as way to measure the efficiency of their Performance