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Performance Marketing
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Performance Marketing
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What is incementality measurement in marketing?
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Lessons from AdTech’s Past and Present for the Future of Retail Media
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Scaling Sponsored Products: How One Retailer Grew its Retail Media Business
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How this luxury retailer unlocked $30M in additional profit with their performance marketing
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Predictive CLV: What are New Customers Really Worth?
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Are Your Best Customers Bought or Made?
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How Not to Waste Your Biddable Media Budgets
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Is the New Google Pay Good or Bad for Retailers?
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Data maturity: #1 Priority in Performance Advertising
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Future of Performance Advertising: Why Finance Teams Dominate
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End of Attribution – Why Incrementality Testing Offers Better Results
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The State Of Retail Media in 2020
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Fashion Leader Unlocks CLV Smart Bidding Approach
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Lands’ End Blends CLV With Google Smart Bidding
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Everything You Thought You Knew About Audience Targeting is Wrong.
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The Case For CLV-Centric Advertising: Mastering Data Activation
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