Customer-centricity in E-Commerce: From Boardroom to War Room
Join us for this special event to learn from Allison Hartsoe on how to make the customer-centric vision a reality for your company.
Presents Neil Hoyne and Andreas Reiffen
Neil Hoyne is Google’s long-time Chief Measurement Strategist and a Senior Fellow at the Wharton School. Now, he’s adding a new title to his resume: author.
Veronica Romero
- February 2, 2022
GDPR, CCPA, iOS14: Leverage Your First Party Data to Keep Targeting Capabilities
Some of the smartest retail advertisers are now applying an underutilized practice called “data activation” in order to drive new customer acquisition through Google Ads.
AirBnB, Adidas and EBay: How Stopping Spend Opened Doors to a Whole New Advertising Strategy.
With retail advertising overwhelmed with data points from across the spectrum, the question is no longer about data access, but about data literacy.
Marketing Transformation: From Retail Legacy to Retail Leadership
Join Emily and host Andreas Reiffen as they discuss impact of Marketing Transformation and the mandate for adoption across today’s modern retailer.
Lessons from COVID: How Sur La Table Created a Blueprint for Retail Advertisers to Thrive in a Post-Pandemic World
Join Crealytics and Sur La Table’s Alison Dreiblatt (General Manager, eCommerce & Digital Marketing) as we explore how they achieved this transformation.
CLV-centric Advertising: Customer Centricity, Corporate Valuation, and eCommerce Acquisition
Join Crealytics and Theta Equity Partners for a deep-dive on customer centricity and eCommerce acquisition.
Push and Pull: Crafting a full funnel Retail Media brand strategy
Brands face many tough eCommerce decisions. Retail Media offers huge potential, but getting it wrong makes for a frustrating, unprofitable, wasted efforts.
Achieving Perfect Zen: Balancing retailer profits alongside brand ROI, & user experience
How should retailers approach Retail Media? This 60-minute masterclass gives you the answers.
The State of Retail Media: What Does The Near Future Hold?
Retail Media excites brands and retailers. But how will it hold up five years from now?