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OMR Masterclass 2024

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Is a single source of truth in marketing a sheer fantasy or a feasible reality? Digital media platforms operate as siloed walled gardens, each with its own measurement methodology.

On the other hand, privacy shifts make understanding marketing ROI a harder-than-ever challenge. By Q3 2024, the deprecation of third-party cookies and 75% of users opting out of app tracking will impact $600 billion in digital ad spending.

This demands a new marketing measurement approach.

Triangulation—combining Incrementality Testing, Marketing Mix Modeling, and Multi-Touch Attribution—offers a solution.

Mastering this comprehensive approach will equip marketers to navigate complexities and drive sustainable growth in a world of scarce user-level data.

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Unveiling the 2024 Sponsored Products Benchmarks: A Roadmap to Retail Media Success

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This webinar hosted in partnership with AdExchanger offers an exclusive preview of the highly anticipated “2024 Sponsored Products Benchmarks Report.” This comprehensive report aggregates publicly available search results data on sponsored products collected from 9 U.S.-based retail media websites (desktop) over Q3 2023-Q1 2024, providing a representative set of more than 2500 keywords across various categories.

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How can retail media networks improve relevance beyond keyword data?

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Retail Media Networks (RMNs) who don’t cover multiple word searches are leaving money on the table.  For half of the 10 U.S. Retail Media Networks included in our Sponsored Products Benchmark Report (2023), sponsored product ad coverage decreases as search queries increase in number of words.    Below we see, as search queries increase from two

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New Year, New You? Check Out These Category Trends in Sponsored Search

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While the festive peak may have passed, some product categories started 2024 with a bang.  As part of our Sponsored Products Benchmark Report, we collect data on many aspects of the sponsored products landscape in retail media across major US retailers. Here’s a snapshot of what we saw over the holiday season.  A Christmas Peak 

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Grocery Retail Media Networks Lead the Charge with Sponsored Products

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In this deep dive data set from our Sponsored Products Benchmarks Report, we see US grocery retail media networks leading the charge with more sponsored product placements and more ad coverage than other verticals.  Below, our Chief Sales Officer Lars Djuvik and Vice President of Sales Paul Dahill dig into why grocery has seen such

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Infographic: Top RMNs Secret Recipe for Sponsored Products 

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Have you read our Q4 2023 Sponsored Products Benchmark Report yet?  If so…you know how the top 10 most successful US retail media networks are using sponsored product ads and now it’s time to get started on your 2024 strategy.  If not… download it here for the full data analysis.   TLDR? Below, we’ve included the

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Fashion Monetizes with Less Sponsored Products in Search than Other Categories

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One of the findings from our Sponsored Products Benchmarks Report was that the US fashion industry tended to monetize less with sponsored products in search, compared to other categories. Are you surprised? We weren’t.  Analysis: Why is Fashion Late to the Retail Media Party? Our CEO, Andreas Reiffen weighs in.  “For a long time, fashion

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7 Onsite Recommendations from Industry Leaders to Help you Scale Your Retail Media Network

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Wondering how retail media experts recommend scaling retail media networks (RMN) should integrate sponsored products? Curious to find out why fixed versus flexible ad placements are a critical consideration?  We consulted a handful of retail media experts, and we have answers.   Before launching our 2023 Sponsored Products Benchmarks Report, we shared the data with former

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IAB Commerce Panel Discussion Recap: Retail Media 2.0 – Balancing Personalization and Monetization

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Two weeks ago at IAB Connected Commerce Summit, our very own Andreas Reiffen participated in a panel discussion titled “Retail Media 2.0: Balancing Personalization and Monetization” with Parbinder Dhariwal, CVS Media Exchange and Danielle Brown, Disney Advertising Sales, moderated by our McKinsey partner, Quentin George.  The discussion revolved around creating great customer experiences, the trade-offs

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Lessons from AdTech’s Past and Present for the Future of Retail Media

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Retail Media is currently a hotbed of innovation. There seem to be daily announcements about new channels, capabilities, or partnerships from one of the many networks and vendors in the Retail Media ecosystem. The trend in Retail Media leans towards ‘more’: more channels and inventory, more audiences and data, and more transparency. What began as

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