Lessons from AdTech’s Past and Present for the Future of Retail Media
Retail Media is currently a hotbed of innovation. There seem to be daily announcements about new channels, capabilities, or partnerships from one of the many networks and vendors in the Retail Media ecosystem. The trend in Retail Media leans towards ‘more’: more channels and inventory, more audiences and data, and more transparency. What began as …
Lessons from AdTech’s Past and Present for the Future of Retail Media Read More »