3 Lessons from Amazon Sponsored Products To Ensure Your Retail Media Success

Retail Media Networks - Full Funnel Marketing

Why Retail Media Networks Need to Offer Full Funnel Marketing (5 Reasons)

With gross margins that can reach 70-90% — far exceeding other areas of retail — it’s no surprise that agencies and eCommerce brands are excited to take retail media to the next level with full funnel marketing services. By offering brand partners integrated advertising solutions that combine on and offsite placements and unify measurements, retailers …

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Guide to Navigating Consumer Privacy and Retail Media Networks

Experts predict that the retail media industry will drive over $60 billion in revenue by the end of 2024 — nearly triple the amount at year-end 2020. With this accelerated growth, eCommerce brands are quickly adopting retail media platforms to monetize and deepen relationships with brand partners. Yet, the rush to introduce retail media partners …

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Top 10 Retail Media Takeaways: DMEXCO 2022

Miss DMEXCO 2022 last month? Don’t worry. I’ve got you covered with highlights from Europe’s largest digital marketing and technology event. Read on as I hone in on sessions related to retail media, the latest boom in digital advertising, and my focus as Senior Product Manager for Crealytics retail media solution. The takeaway countdown begins. …

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Insider’s Guide to Scaling Your Retail Media Network

Congrats! You’ve launched a retail media network! With Forrester recently predicting that retail media revenue will balloon to $50 billion globally, it’s clear you’ve seized an opportunity in the fast-growing, new wave of digital advertising For a while, only major retailers like Amazon and Walmart had the resources for retail media networks, which they could …

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Scaling Sponsored Products: How One Retailer Grew its Retail Media Business

Challenge: Retail Media Relevance  A nationally known office supplies retailer with close to $10 billion in revenue aggressively planned to scale its retail media business. Yet, it noticed a concerning pattern while reviewing its’ existing retail media platform as its Head of Retail Media explains:  “We could clearly see that our customers didn’t click sponsored …

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Retail Media 2025: What Does the Near Future Hold?

Retail Media excites brands and retailers now, but what does the landscape look like five years from now? In this webinar, our panel of heavy hitters offers their take on nothing less than the future of Retail Media. Jay Lundin (Staples), Mark Williamson (Peadpod Digital Labs) and Andreas Reiffen (Crealytics) explore key challenges and hidden …

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NY KnowGO Launches Four Online Workshops for 2020

NY KnowGO – the only conference dedicated to Retail Media, Sponsored Product Ads and Performance Advertising – kicks off in a brand-new format this October. During four exclusive online workshops, brands and retailers can engage directly with forward-thinking peers on how to shape their strategies in the short-, mid- and long-term future.   Following 2018 …

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The State Of Retail Media in 2020

Crealytics & eTail Present: The State of Retail Media in 2020: B2C Brands Share Strategies and Expectations for Multi-Channel Marketing, Advertising and Sales Retail Media holds increasing sway for brands. We interviewed 100 leading executives to get the inside-track on their decision making process, from current best practices to shifting wholesale, D2C and marketplace relationships. …

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